On Site: Northacre’s The Broadway

Super-prime pioneer Northacre has been whetting appetites down in Westminster with a sneak peek at the progress of its first ever new-build scheme – the transformation of New Scotland Yard.

The Met Police spent nearly 50 years at New Scotland Yard before returning to Victoria Embankment

Resulting from a blockbusting £370m deal between ADFG’s BL Development Ltd and the Mayor’s Office for Policing and Crime in 2014, the plan to turn the austere former base of the Met Police into a whole new quarter is one of the highlights of the PCL pipeline.

It’s certainly a very big deal for Westminster – historically, any new build schemes in the borough have been small-scale, boutique projects, and only 6% of completed new developments since 2012 have delivered more than 100 units in size.

Development manager Northacre has been filling us in with all the latest details and CGIs, so here’s a quick summary:

  • The set of six new Squire and Partners-designed buildings, linked by two fourth floor, landscaped podiums, will house 285 new apartments across a total of 355,000 square feet.
  • Amenities will include a 16,000 square foot leisure complex (with 25m pool, gym and personal training studio and treatment rooms), games room, meeting rooms, screening room and plenty of parking.
  • The 1.72 acre site will also be delivering a 20,000 square foot public courtyard and pedestrianised piazza, 25,800 square feet of retail, and 118,000 square feet of new office space.
  • The buildings have been named after three of the world’s most revered diamonds: The Sancy, The Paragon and The Cullinan.
  • Prices will start from £1.56m.
  • JLL have been instructed on sales.
  • Northacre is running the project as development manager, working with planning consultants Bilfinger GVA and architects Squire and Partners.
  • Completion is due in 2021.
The scheme is creating a 20,000 square foot public courtyard and pedestrianised piazza, while two landscaped podiums will link the towers at fourth floor level

Original CGI released in 2016

Jassim Alseddiqi, CEO of ADFG: “The acquisition of the former headquarters of New Scotland Yard and our plans for The Broadway represent ADFG’s continued commitment to investing in unique and iconic developments in London. The Broadway represents the future of urban living, a thriving destination to live, work and play in a world class address surrounded by unparalleled views of London’s most famous landmarks.”

Niccolò Barattieri di San Pietro, CEO of Northacre: “We are looking forward to creating another prestigious neighbourhood in London; a vibrant new hub for an area, which despite its unrivalled location, views and transport, has long been undervalued.”

Along with the location, one of the biggest selling points will of course be the views from the top, so we hitched a ride on a very, very high crane to check out what the marquee, nineteenth-storey penthouses will be offering…

PrimeResi On Site: The Broadway, Westminster (a hazy August day, 2017)


New Scotland Yard image by Matt Brown