Main image: The Clay Yard
Oliver Knight: In London’s new homes market, value still rules – for now
Analysis of successful schemes shows how even small demonstrations of value – whether through pricing, design, or differentiation – can be decisive in a market where buyers have more choice than usual.
Oliver Knight is Head of UK Residential Development Research at Knight Frank.
What to read next
Oliver Knight: Why are fewer homes breaking ground in London?
Knight Frank's UK resi development research boss dissects the recent plunge in housing starts - and explains what politicians should be prioritising to get things back on track.
Resi Development Review: Oliver Knight on the sector’s ‘most challenging year in recent memory’ & expectations for 2026
Knight Frank's head of UK resi development research takes stock of a turbulent 2025 - and looks at what the next 12 months might offer for landowners, developers, and investors.
Political uncertainty to weigh on prime London market, warns Knight Frank
Latest data shows offers and transactions stayed below long-term averages in April, while PCL prices now sit 22% below their mid-2015 peak.
Companies in this article
Knight FrankMost read
Power struggle at major family-run estate agency
Boardroom rift heads to the High Court as AIM-listed firm launches proceedings against its chairman.
By PrimeResi
Star Douglas Elliman broker targets London’s super-prime market
Luxury NYC specialist secures exclusive US representation for raft of landmark developments as American demand continues to build.
Prime London transactions up 14% as more buyers come off the sidelines
Knight Frank says buyers and sellers have become 'hardened to the volatility' as latest numbers suggest an improving picture across the prime postcodes.
Developer & contractor convicted over fatal London tower incident
Foster + Partners cleared of health and safety breaches over fatal Corniche window fall; St James and Lindner Prater found guilty.
By PrimeResi
Georgian gem changes hands on Fitzroy Square in off-market deal
Demand for best-in-class homes is driving top-end activity in PCL, says agency behind latest benchmark sale.
London’s super-prime market goes into summer recess
Latest LonRes Data: Under-offer numbers halve as £5mn+ deals and new instructions fall sharply amid 'uncertainty and a lack of urgency'.
Malins Group rolls out private client arm
Property group launches new division for owners restoring, remodelling and creating ‘exceptional’ homes.
Rhodium hires former Nobu exec to lead global growth push
Dean Main's luxury property consultancy brings in Diane Daudin-Clavaud as Chief Development and Strategy Officer.
Savills profits jump 47% despite UK resi slowdown
Boss Simon Shaw is 'delighted with the significant improvement in performance' - although the UK residential business saw revenue & profits decline in H1.
By PrimeResi
‘The industry is changing dramatically’: Russell Simpson’s Bertie Russell on growing the family business & the future of prime agency
INTERVIEW: PCL agency boss discusses carving out a place between the corporates and brokers, pushing into new prime London markets and keeping the boutique edge.
LATEST ARTICLES
£13mn Wentworth trophy home sparks competitive bidding
Agency reports ‘robust’ demand for best-in-class homes as British buyer snaps up standout new-build residence on the exclusive private estate.
Asia-Pacific’s branded resi sector on track to double by 2032
Savills flags diversification over volume as the defining trend in APAC's branded residential sector.
By PrimeResi
Lichfields installs new Planning Director in London
National planning consultancy announces another 14 promotions.
By PrimeResi
Parisian hotel brand debuts branded residences in Miami Design District
The Fouquet's Hotel & Residences is Miami Design District's first resi development
By PrimeResi
Savills bolsters Edinburgh team with returning London director
Ele Ross returns to the Scottish capital after three years in Islington, where she advised on more than £150mn of sales.