No such thing as bad publicity: On navigating negativity, noise & nuance in Prime London's property market

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Beyond the algorithm-driven echo chambers, prime buyers remain focused on quality and long-term value, report Richard & Sophie Rogerson.

Written by

Richard & Sophie Rogerson

CEO & Managing Director at RFR Property

Richard Rogerson specialises in advising wealthy families and individuals on prime and super prime residential property in London. He has discretely advised on some of the most high profile, high value and highly sensitive transactions in London; Sophie Rogerson is the Managing Director of RFR and leads the Search & Acquisitions team, having spent the last decade finding and securing the finest homes in London for her private clients.

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Richard & Sophie Rogerson explain why the reality of London’s luxury market may be more resilient than the headlines suggest - and what policymakers must do next.
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