Most Prime London homes are still being sold for less than their asking price
Prime London vendors are accepting an average of 3.6% less than their asking price, according to research by Benham and Reeves - but discounts are getting less chunky as the market bounces back.
What to read next
Another top agency cuts Prime Central London property price forecasts
Strutt & Parker now expects PCL property prices to end this year 2-5% higher than they started it, having predicted 5-10% growth through 2022 just a few months ago.
Prime London’s price recovery ‘gathers pace’
Knight Frank's latest indices tell of rising prices and plenty of activity in prime London's sales and rental markets.
‘London’s prime property market is getting back on form’ – Coutts
High-society bank tells affluent clients that PCL is back in action.
Companies in this article
Benham & ReevesMost read
UK Sotheby’s lays claim to 88% of PCL’s £15mn-plus market
Luxury brokerage reports Q3 sales stats - including some eye-catching claims about its dominance at the top of the market.
New figures reveal £541mn Stamp Duty slump after Reeves Budget
Knight Frank has been crunching the numbers ahead of John Healey's big speech, revealing a sizeable drop in high-end sales and the Treasury's tax take.
Budget 2026: The prime resi industry’s hopes, fears & expectations
Special Feature: PrimeResi surveyed leading estate agents, buying agents, developers & advisors to gauge the luxury property sector's feelings & forecasts about this week's big fiscal event.
By PrimeResi
UAE-backed firm sets ambition to become ‘London’s leading developer’
As rivals beat a retreat from the London market, housebuilder reports 236% sales surge and £5bn development pipeline.
Priory Walk townhouse hits the market after superyacht-inspired overhaul
In Pictures: Classic Chelsea family home emerges from ambitious reworking by rjha Architects and a cast of specialist contractors.
The casualties of indecision: Louisa Brodie on when an asking price isn’t really an asking price
Banda's Head of Private Clients shares her take on 'an increasingly frustrating aspect' of the prime & super-prime rental market.
Sotheby’s International Realty names new global boss
US brokerage veteran Mark McLaughlin takes the reins as Philip White moves into Executive Chairman role.
‘There is a tangible value shift’: Alexander Lewis on Lancaster Gate’s coming of age
Development & investment guru explores how a wave of projects is transforming a long-overlooked corner of W2.
‘Selling Sunset’ brokerage sets sights on Dubai
Oppenheim Group lines up 7,000 sq ft base, with plans to double its agent team - and make Dubai its biggest office globally.
Savills brings in Aston Chase veteran Rosenblatt
Firm bolsters St John's Wood team with one of NW London's best-known operators.
LATEST ARTICLES
Savills: ‘The top end of London’s prime market is being driven by the most discretionary of buyers’
Latest data reveals how big spenders are keeping things moving in PCL's most exclusive neighbourhoods.
Savills brings in Aston Chase veteran Rosenblatt
Firm bolsters St John's Wood team with one of NW London's best-known operators.
Budget 2026: The prime resi industry’s hopes, fears & expectations
Special Feature: PrimeResi surveyed leading estate agents, buying agents, developers & advisors to gauge the luxury property sector's feelings & forecasts about this week's big fiscal event.
By PrimeResi
From Osborne to Reeves: Which Budgets were best & worst for prime London property?
Fresh Beauchamp Estates analysis tracks prime and super-prime sales through seven fiscal statements - as agency calls for end to annual guessing game.
Chestertons Global adds eight markets; bolsters leadership team
220-year-old property brand proclaims a 'landmark year' as it announces a trio of senior appointments.
By PrimeResi