More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities."
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£81mn London property portfolio frozen
UWO granted over 85 flats as Crown Prosecution Service probes source of funds.
Lending in the Shadows: What the MFS collapse means for London’s prime property market
Is the high-profile failure of the bridging lender indicative of a wider issue in property finance, or an isolated incident - and what can we learn?
Planners back major rejig at Chelsea Barracks amid ‘significant’ market shift
Luxury townhouses switched out for apartments in next phase of super-prime Belgravia scheme, as developer cites changing demand.
International buyer lands six apartments at super-prime Mayfair scheme
Buying agent Ollie Marshall says multi-unit acquisition, with a combined asking price of £55mn, is a 'huge endorsement for London'.
In Pictures: Inside Gunter & Co’s £9.6mn apartment at 60 Curzon
London studio joins roster of designers at the 32-home Mayfair scheme, where sales recently topped £270mn.
Real estate powered Dubai’s rise as a magnet for expats. Can its brand survive this war?
Professors Hassan F. Gholipour & Mohammad Reza Farzanegan explore the rise and potential fall of one of the world's leading luxury property centres.
Interview: Stephen Green & Ben Holland on the realities of running a high-end resi design practice
HollandGreen’s founders on how the design landscape and client expectations have evolved over the past 15 years, and what comes next.
£7.5mn new-build mansion snapped up in Surrey
Brokerage tucks away 9,000 sq ft residence in 'record time' - and receives £12.5mn instruction directly off the back of it.
London house price growth set to climb to 7% a year by 2030
The capital's property market is likely to under-perform the rest of the UK in the short term - but CBRE says a 'chronic shortage of upcoming supply in London' means price growth is likely to accelerate…
A developer’s view: How a new ‘flight to quality’ is reshaping London homebuilding
Mount Anvil sales boss Jon Hall on how buyer priorities around location, design and brand are shifting in a tougher cycle.
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LRG snaps up Chelsea agency Farrar & Co
Estate agency group adds longstanding RBKC independent to growing stable.
Off-market Notting Hill house sells close to £35mn guide
Luxury brokerage secures rare 9,000 sq ft lateral home for British buyer in ‘landmark’ deal.
Luxury London homes in administration: What buyers, agents & investors need to know
With hundreds of high-end flats from Mayfair to Knightsbridge expected to hit the market following a major lender collapse, Tahmid Majeed looks at the legal realities of such sales.
Jo Eccles: On London’s reframing, rising repossessions & rental reform
Eccord’s MD outlines three key themes shaping the prime market this spring.
Industry Reactions: UK resi transactions hit 11-month high in February
Latest HMRC figures point to early-year momentum but Middle East conflict threatens to slow recovery.