Mapped: How Prime London prices & rents have shifted over the last three months
Latest data reveals what's been happening at neighbourhood level.
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Mapped: Comparing values & performance across Prime Central London
From Bayswater to Westminster, this is how London’s top neighbourhoods are stacking up in 2025.
Prime Central London prices down by over 20% since 2014
Latest figures show declines have ranged from -9.6% in Bayswater to -26.3% in Earls Court since the peak; market now an 'attractive value proposition', says major agency.
Rich pickings for Prime London buyers as supply rises & sellers cut prices
Demand for homes is still out there but tending to be price sensitive, reports LonRes - and motivated vendors are taking action...
Most read
Inside St John’s Wood Square: Sales launch at ‘once-in-a-generation’ super-prime project
Portia Fox-designed show apartment unveiled as long-awaited transformation of historic NW8 barracks site hits the market, with pricing revealed for the first time.
Forbes-backed brokerage adds another big name to PCL line-up
Latest Founder Partner brings nearly four decades of top-end agency experience to Martin Bikhit’s new venture.
Major developer calls time on London as viability ‘fundamentally broken’
Economic rewards for taking development risk in the capital have 'evaporated,' says housebuilding giant boss.
RFR brings in super-prime specialist as MD
Former Knight Frank partner joins Chelsea-based buying firm.
Native Land unveils £15.5mn penthouse with one of Marylebone’s biggest roof terraces
In Pictures: Developer rounds off sales programme at well-received PCL scheme with a flourish.
Knight Frank adds more affiliate brokers as enquiries top 170
Agency continues rollout of self-employed model as it targets key territories across South East and West London.
Martin Kemp Design takes up residence near Buckingham Palace
Luxury design practice moves into new Buckingham Place studio, with a run of prime resi projects underway and a growing furniture range.
Bugatti teams up with Rhodium for global branded resi drive
Luxury car marque brings Dean Main's outfit in to build on resi projects in Dubai and Miami.
‘Not for the faint-hearted’: Jo Eccles on navigating today’s prime London market
Hesitant buyers, ‘unicorn’ hunters and behind-the-scenes fee wars are adding to the complexities of getting a deal done, explains Eccord’s MD.
Have PCL property values turned a corner?
Fresh Savills data suggests the pace of decline is easing across prime markets, as buyers & sellers become 'more aligned on price.'
LATEST ARTICLES
Finchatton takes on one of Chelsea’s biggest development prizes
Exclusive: Super-prime heavyweight drafted in to steer landmark PCL scheme promising 78 residences with 'world-class' amenities.
Luxury London lettings hit record levels as international buyers bide their time
Wealthy residents 'have not turned away' from Prime Central London, says JLL.
Five Charts: Prime buyer & seller attitudes in Autumn 2026
There are significant challenges but 'commitment to move home remains in positive territory,' concludes Savills after surveying more than 1,000 prospective buyers & sellers.
Chancellor ‘rules out’ lowering mansion tax threshold to £1.5mn
John Healey reportedly rows back on cutting the HVCTS entry point in this month's Budget, following backlash from London MPs.
Dilemma, dilemma: Lucian Cook on the psychology & science of pricing in the current market
Savills' research chief explores the market mechanics and mental gymnastics behind pricing strategies for top-end instructions.