Luxury property brokerage targets ‘an emerging affluent generation’ with global ad campaign

'Property viewings that fitted around traditional working hours are not requested in the way they once were,' says Liza-Jane Kelly.

Salah Mussa's international real estate firm plans to expand into multiple new territories this year.

The multimedia marketing campaign "will speak directly to downsizers who represent over a quarter of our sellers, many motivated to sell to help younger generations, and upsizers who make up over half…