Key launches, challenges & trends in London's new homes market
Sales are proving strongest for build-complete homes, and nearly a third of developers are expecting stronger reservation volumes in 2025, reports Anna Ward.

Anna is an Associate and Senior Analyst in Knight Frank’s residential research department. She analyses and reports on trends in residential development markets across the UK. Anna moved into research in 2020, having spent more than ten years working as a journalist and reporting on real estate, law and energy markets.
11 Graphs: Performance & key trends in the new-build Prime Central London market
Buyers seeking a best-in-class new-build face rapidly dwindling options in London's most desirable neighbourhoods, new research suggests.
Navigating growth amidst challenges: Raul Cimesa on London’s new homes market
Knight Frank's London new homes chief explains how limited supply, rising costs & strong demand are shaping the landscape in the capital.
By Raul Cimesa
Jo Eccles: On the fragmentation of London’s property market & other trends
Real estate dealings have become increasingly complicated in the capital following a major industry shift, reports top buying agent.
By Jo Eccles
Companies in this article
Knight FrankMost read
Interview: New UK Sotheby’s International Realty MD Alex Isidro on what’s next for the luxury brokerage
PrimeResi quizzes the high-profile real estate agency's recently-appointed boss about bumper sales figures, brand-building, and why this business is 'all about people, not property'.
‘Landmark’ townhouse sale concluded in Chelsea
'Discerning buyers are focusing on best-in-class assets', says agency, confirming sale of near-£28mn trophy home as part of £100mn deal run.
Government proposes the ‘biggest shakeup to the homebuying system in this country’s history’
Consultations have opened into significant & wide-ranging reforms that promise to 'rewire a chaotic system which has become a barrier to homeownership.'
By PrimeResi
Country house guru Sweeting joins high-end valuation firm
Longstanding Knight Frank figure has taken up a consultant role at James Wyatt's Parthenia.
Seven key themes in the global branded residences sector
From standalone towers to wellness-led living, these are the big trends shaping luxury branded residences worldwide.
Influential committee calls for ‘major reform of the whole property tax system’
'The case for major reform of the whole property tax system – from Stamp Duty Land Tax to Inheritance Tax to Council Tax and VAT – is almost unarguable,' says Sir Vince Cable.
By PrimeResi
Unseasonably slow September for London’s top-end property markets
Fresh analysis reveals the impact of pre-Budget jitters on the capital's high-value sales and lettings sectors.
London brokerage recruits former Savills agent to lead ‘quality-driven expansion’
Sean Tully has joined Sean Barrett's The Agency Group as Director of Growth & Recruitment.
By PrimeResi
Luxury developer Amara Property adds Sales & Acquisitions Director
Warren Leader has joined Rutu Buddhdev's team.
By PrimeResi
Property industry reactions: Tories pledge to ‘abolish’ Stamp Duty
Stamp Duty is 'a bad tax, an un-Conservative tax', says Kemi Badenoch.
By PrimeResi
LATEST ARTICLES
‘Westminster’s fastest-selling luxury residential development’ reaches completion
With 70% of apartments sold before completion, Native Land heralds 'not only a design triumph but a commercial success' at 100 George Street.
By PrimeResi
Savills installs new sales boss in Notting Hill
Dan Martin returned to the agency earlier this year following a stint at UK Sotheby’s International Realty.
Mark Wells: Are luxury estate agents safe in an AI world?
'Agentic' artificial intelligence is poised to reshape the market as we know it - so what can the property sector learn from the music industry, which faced a similar moment in 2008?
By Mark Wells
Five-star Belgravia project sets London price records
The Peninsula London has reportedly proved popular with billionaire buyers from the United States.
My Property Career: Quickfire Q&A with Camilla Dell
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.