Key launches, challenges & trends in London's new homes market
Sales are proving strongest for build-complete homes, and nearly a third of developers are expecting stronger reservation volumes in 2025, reports Anna Ward.

Anna is an Associate and Senior Analyst in Knight Frank’s residential research department. She analyses and reports on trends in residential development markets across the UK. Anna moved into research in 2020, having spent more than ten years working as a journalist and reporting on real estate, law and energy markets.
11 Graphs: Performance & key trends in the new-build Prime Central London market
Buyers seeking a best-in-class new-build face rapidly dwindling options in London's most desirable neighbourhoods, new research suggests.
Navigating growth amidst challenges: Raul Cimesa on London’s new homes market
Knight Frank's London new homes chief explains how limited supply, rising costs & strong demand are shaping the landscape in the capital.
By Raul Cimesa
Jo Eccles: On the fragmentation of London’s property market & other trends
Real estate dealings have become increasingly complicated in the capital following a major industry shift, reports top buying agent.
By Jo Eccles
Companies in this article
Knight FrankMost read
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Birmingham real estate investor-developer announces brace of key hires & plans trio of major projects in the UK capital, delivering over 1,000 new homes.
Nicolas Van Patrick swoops on Aylesford International’s rental business
Boutique Knightsbridge agency boosts RBKC presence with latest high-profile acquisition.
Queen Anne ‘masterpiece’ hits the market on Chelsea’s Cheyne Walk
In Pictures: Historic trophy home overlooking the Thames is one of the most notable listings of 2025 so far.
Knight Frank names three new lettings managers
Agency bolsters operations in key markets across South West, North, City & East London.
Leading property PR agencies to merge
Chanel Bailey's Elevate & Adam Foster's Ellwood have joined forces to create 'a dynamic & expanded powerhouse in the industry.'
By PrimeResi
Knightsbridge apartment scheme pitched as London’s ‘ultimate multi-generational home’
In Pictures: Mdesign's ultra-prime boutique project on Pont Street is being marketed at £54mn.
Ten Charts: Inside Foxtons’ big turnaround plan
Latest annual report reveals how the high-profile agency is approaching risk & opportunity, creating a 'more respectful and inclusive environment' - and deploying 'growth mode'.
Luxury sector veteran moves back into super-prime property
Having set up a boutique estate agency in Mayfair in the 1970s, Anthony Lassman 'has come full circle' as his Nota Bene Global business adds a property acquisition service for HNWIs.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
‘Footloose’ companies & HNWIs shift to new wealth hubs
Ranked: Savills' new Dynamic Wealth Indices identify which international cities are doing best at attracting & developing wealth & investment.
By PrimeResi
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