Is it time to shut up about sustainability – and really take responsibility?

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Overuse of the words 'sustainable' and 'sustainability' can dim the urgency and the scale of what we have to do and by when, writes Adam Architecture's Dr Martina Pacifici.

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Dr Martina Pacifici

Senior Associate, Sustainability Lead at ADAM Architecture

Dr Martina Pacifici is a building performance engineer experienced in building and urban dynamic energy modelling, sustainability consultancy and data-driven environmental design. Martina joined ADAM in September 2022 as Sustainability Lead to develop and head up our in-house sustainability team. Her aim is to lead the practice to deliver the most sustainable traditional architecture and urban design.

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