Is it time to shut up about sustainability – and really take responsibility?


Overuse of the words 'sustainable' and 'sustainability' can dim the urgency and the scale of what we have to do and by when, writes Adam Architecture's Dr Martina Pacifici.

Written by

Dr Martina Pacifici

Senior Associate, Sustainability Lead at ADAM Architecture

Dr Martina Pacifici is a building performance engineer experienced in building and urban dynamic energy modelling, sustainability consultancy and data-driven environmental design. Martina joined ADAM in September 2022 as Sustainability Lead to develop and head up our in-house sustainability team. Her aim is to lead the practice to deliver the most sustainable traditional architecture and urban design.

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