Is it time to shut up about sustainability – and really take responsibility?
Overuse of the words 'sustainable' and 'sustainability' can dim the urgency and the scale of what we have to do and by when, writes Adam Architecture's Dr Martina Pacifici.

Dr Martina Pacifici is a building performance engineer experienced in building and urban dynamic energy modelling, sustainability consultancy and data-driven environmental design. Martina joined ADAM in September 2022 as Sustainability Lead to develop and head up our in-house sustainability team. Her aim is to lead the practice to deliver the most sustainable traditional architecture and urban design.
New Government design manual & planning reforms promise a ‘green housing revolution’
Housing Minister reveals an "ambitious revamp of planning rules" and bans gas boilers in new homes, as the Government publishes its first-ever "design manual to promote the building of beautiful new homes"…
By PrimeResi
The Green Space Race: Understanding the Urban Greening Factor
How a green planning policy idea from Berlin could change the way London's new developments are assessed...
By Prime Resi
Designing for the Future: Buildings must stand the test of time in the race to reach carbon goals
Architects and property developers "have to be more creative in our approach to buildings old and new, residential or commercial, to ensure that what we design, is designed to last," says SPPARC chief, Trevor…
Companies in this article
ADAM ArchitectureMost read
£28mn Knightsbridge mansion sale sets 2025 benchmark
Recent mega-deal on Princes Gate 'reaffirms London’s appeal as a global property destination,' say agents.
Surrey mansion that ‘rivals the world’s most prestigious addresses’ pitched at £50mn
In Pictures: Inside one of the most significant super-prime listings of 2025 so far, the palatial Wentworth Place.
Savills expands super-prime lettings operation; recruits new North London chief
Isabella Birch Reynardson's specialist division is expanding into high-value regional rental markets, while Stevie Walmesley has moved from DDRE to lead the team in North London.
By PrimeResi
The Times: Who’s buying London’s most expensive new flats?
Investigation lifts the lid on £600mn worth of apartment sales at some of PCL's most prestigious new-build schemes.
‘Game-changing’ fast-track service launches for luxury property projects
RedBook Agency says its new offering – limited to a select number of large-scale, high-value schemes each year – can cut delivery timelines by up to 30%.
Property marketing in the AI age: Savills & Rightmove ‘dominate’ chatbot search performance
How ChatGPT & its ilk are ripping-up the SEO rulebook for estate agencies & portals - and which brands are winning the Artificial Intelligence race.
By PrimeResi
‘Incredibly rare’ unmod villa backing onto Primrose Hill seeks £10.85mn
An incoming buyer could create one of the most 'beautiful and significant' family homes in NW London, say agents.
Grosvenor names new CEO & CFO as profits jump
UK chief James Raynor to succeed Mark Preston as property empire's CEO.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Waldorf Astoria-branded scheme in Abu Dhabi sells out on launch day
All 133 luxury new homes at Aldar's Waldorf Astoria Residences Yas were snapped up in less than 24 hours.
LATEST ARTICLES
Industry Reactions: Transactions plunge following Stamp Duty hike
Official data indicate the biggest ever monthly drop in home sales.
By PrimeResi
£28mn Knightsbridge mansion sale sets 2025 benchmark
Recent mega-deal on Princes Gate 'reaffirms London’s appeal as a global property destination,' say agents.
‘London may fit the definition of a Global City more than anywhere else in the world’ – Oxford Economics
Researchers have ranked 1,000 world cities across five categories, placing the UK capital in second place for the second year running.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
The Times: Who’s buying London’s most expensive new flats?
Investigation lifts the lid on £600mn worth of apartment sales at some of PCL's most prestigious new-build schemes.