Is it time to shut up about sustainability – and really take responsibility?
Overuse of the words 'sustainable' and 'sustainability' can dim the urgency and the scale of what we have to do and by when, writes Adam Architecture's Dr Martina Pacifici.

Dr Martina Pacifici is a building performance engineer experienced in building and urban dynamic energy modelling, sustainability consultancy and data-driven environmental design. Martina joined ADAM in September 2022 as Sustainability Lead to develop and head up our in-house sustainability team. Her aim is to lead the practice to deliver the most sustainable traditional architecture and urban design.
New Government design manual & planning reforms promise a ‘green housing revolution’
Housing Minister reveals an "ambitious revamp of planning rules" and bans gas boilers in new homes, as the Government publishes its first-ever "design manual to promote the building of beautiful new homes"…
By PrimeResi
The Green Space Race: Understanding the Urban Greening Factor
How a green planning policy idea from Berlin could change the way London's new developments are assessed...
By Prime Resi
Designing for the Future: Buildings must stand the test of time in the race to reach carbon goals
Architects and property developers "have to be more creative in our approach to buildings old and new, residential or commercial, to ensure that what we design, is designed to last," says SPPARC chief, Trevor…
Companies in this article
ADAM ArchitectureMost read
Trio of heavyweight Chestertons agents join Azar’s growing brokerage in PCL
Top-billing sales pros Rowland King, George Smith & Matthew Chard have signed to UK Sotheby's International Realty.
By PrimeResi
Deal sealed on landmark Georgian mansion in West London
The Grade I listed Walpole House on Chiswick Mall was asking £12mn and sparked competitive bidding.
‘The government got it wrong’: Prime property insiders react to non-dom U-turn rumours
UPDATED: Key inheritance tax rule 'under review' amid wave of high-profile departures, reports suggest.
LonRes Awards 2025: The Winners
London's top dealmakers were recognised at the firm's 25-year anniversary bash in Belgrave Square on Wednesday night.
Michael Caine’s former Oxfordshire estate listed for £10mn
Bucolic retreat with 600 feet of Thames frontage offers 'a true Swallows and Amazons lifestyle', say agents.
LonRes founders Carrington & Payne on 25 years in the prime London property arena
A personal view of how Prime Central London has evolved since the turn of the century, by William Carrington & Anthony Payne - who founded LonRes in the year 2000.
£15mn price tag for turnkey Mayfair townhouse with Omani royal provenance
Former private family office HQ on Chesterfield Hill has been transformed into one of the finest homes in the area, say agents.
Super-prime developer shells out c.$100mn for trophy Dubai plot
25 Degrees is planning to create five top-end villas on the rare undeveloped parcel on Palm Jumeirah.
Inside Branded Residences: Six top operators reveal the secrets of successful schemes
Chris Graham of Graham Associates takes a deep dive into the branded residential sector, gaining fascinating insights from senior figures at leading operators Accor, Four Seasons, Hilton, Kerzner, Marriott…
By PrimeResi
Reuben Brothers brings in boutique agency for One Carrington sales push
Luxury specialist OB Private joins the teamsheet at newly completed apartment scheme in Mayfair's midst.
LATEST ARTICLES
Winkworth expands prime London network
Franchisee Neil Sloam branches out with new operation covering Belsize Park & Hampstead Village.
Charted: The evolution of London’s prime property market, 2000-2025
Exclusive LonRes data reveal which parts of the capital’s prime property market have seen the most significant price growth over the last 25-years.
By PrimeResi
Investor swoops on pair of Knightsbridge apartment buildings
Boutique PCL agencies collaborate on big-ticket deal just around the corner from Harrods.
Itani expands Global Branded Residences with significant new hires
Aldo Flakstad has moved from Knight Frank in Italy; Anna Carner joins from JLL in London.
By PrimeResi
Berkeley’s St William releases final Prince of Wales Drive apartments
In Pictures: The six turn-key homes in Battersea feature interiors designed by Muza Lab.
By PrimeResi