Interior Monologue: Tales from the design front line
Alec is Founder and CEO of Accouter Group, one of London’s most innovative and creative portfolios of companies specialising in prime real estate services, luxury interior design and furnishings for some of the world’s leading businesses, institutions and private clients. Based in Mayfair, Accouter Group is home to Accouter Design, A.LONDON by Accouter, BoxNine7, The London Search Company and The London Management Company.
What to read next
Interior Monologue: Lessons learnt on La Croisette
Behind the scenes at Google HQ, finishing touches in Mayfair and dealing with the best negotiators at MIPIM - Alec Watt on managing the March madness...
By Alec Watt
Top 100 Interior Design Blogs
At the last count, there were, approximately, loads of interiors blogs on the internet. Some are wonderful things; most are not.
By Prime Resi
Interior Monologue: Can anyone beat Boris (at wiff-waff)?
The Mayor's wicked forehand smash, kissing frogs and being trapped in a penthouse - all part of a day's work when you're starting a luxury interior design company says Alec Watt...
By Alec Watt
Companies in this article
Hamilton BradshawMost read
Former CBRE director launches independent advisory
Rian Strauss says international clients often have plenty of advisers, but still lack someone 'who can look across the whole situation'.
From Reel to Deal: Instagram lead ends with £16.5mn Chelsea sale
Luxury agency says social media is increasingly acting as a 'sophisticated catalyst' for big-ticket property deals.
In Pictures: Inside a £22mn Chelsea villa with one of RBKC’s last big basement builds
PCL agency lands one of the season's standout instructions in the Boltons Conservation Area.
China launches retroactive tax crackdown on wealthy citizens’ offshore assets
Beijing is said to be pursuing HNWIs for unpaid tax on overseas assets going back decades.
By PrimeResi
RBKC agency Russell Simpson expands with new SW London office
The former Head of Sales at John D Wood in Parsons Green will be leading the new operation.
Residence One tops out 29-home St John’s Wood scheme
Luxury apartment project reaches full height as developer targets May 2027 completion.
Revealed: Rightmove’s ten most viewed property listings of 2026 so far
It's an eclectic bunch, ranging from a £250k cliff-edge cottage to a £20mn Gothic mansion, via a mediaeval Scottish castle and a Victorian Manchester villa.
By PrimeResi
Family offices & bulk investors turn out for Saudi property showcase in Mayfair
Chancery Rosewood hosts second UK-Saudi exhibition as organisers claim £65.7mn of opening-day sales and reservations.
Understanding the Prime London market in five charts
From stock levels and sale prices to discounts and deal volumes, fresh graphics from LonRes provide a snapshot of the capital's prime property market as the second half of 2026 gets under way.
Agency lists Royal Tunbridge Wells’ historic town centre for sale with manorial title
'This is one of the rarest offerings to reach the UK property market in a generation,' say BNP Paribas Real Estate and Strutt & Parker.
By PrimeResi
LATEST ARTICLES
Georgian gem changes hands on Fitzroy Square in off-market deal
Demand for best-in-class homes is driving top-end activity in PCL, says agency behind latest benchmark sale.
Prime London transactions up 14% as more buyers come off the sidelines
Knight Frank says buyers and sellers have become 'hardened to the volatility' as latest numbers suggest an improving picture across the prime postcodes.
Power struggle at major family-run estate agency
Boardroom rift heads to the High Court as AIM-listed firm launches proceedings against its chairman.
By PrimeResi
Prime rents climb as new rules divide the market
Rental price growth is 'stronger in markets most impacted by the Renters’ Rights Act,' says Savills, and much lower for the highest-value properties.
By PrimeResi
Record-breaking $70mn mansion sale in Silicon Valley as ‘AI investment fever’ fuels luxury market
Andrew Skurman & Suzanne Tucker-designed estate is Northern California's biggest resi deal of the year.