Interior Monologue: Tales from the design front line

Alec is Founder and CEO of Accouter Group, one of London’s most innovative and creative portfolios of companies specialising in prime real estate services, luxury interior design and furnishings for some of the world’s leading businesses, institutions and private clients. Based in Mayfair, Accouter Group is home to Accouter Design, A.LONDON by Accouter, BoxNine7, The London Search Company and The London Management Company.
Interior Monologue: Lessons learnt on La Croisette
Behind the scenes at Google HQ, finishing touches in Mayfair and dealing with the best negotiators at MIPIM - Alec Watt on managing the March madness...
By Alec Watt
Top 100 Interior Design Blogs
At the last count, there were, approximately, loads of interiors blogs on the internet. Some are wonderful things; most are not.
By Prime Resi
Interior Monologue: Can anyone beat Boris (at wiff-waff)?
The Mayor's wicked forehand smash, kissing frogs and being trapped in a penthouse - all part of a day's work when you're starting a luxury interior design company says Alec Watt...
By Alec Watt
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Former embassy sold in Mayfair’s biggest house deal of 2025
‘Landmark’ sale of £22mn Park Street mansion shows resilience of PCL market, say agents.
In Pictures: ‘One of the finest homes in South West London’ hits the market at £25mn
Agents expect 17,000+ sq ft trophy home in Fulham to attract strong interest from PCL-based buyers seeking scale & seclusion.
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
Charles Curran: Forget the hype, this is reality
Boutique estate agency boss (and former private equity banker) rails against misplaced optimism - calling for honesty, realism and tough love in today’s Prime Central London market.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
By PrimeResi
Green light for ‘landmark’ redevelopment scheme in Chelsea
Transformation of one of the neighbourhood's 'most iconic sites' is due to deliver 24 luxury homes and a flagship retail space.
DDRE Global brings in Eales as head of agency
Arrival of Strutt & Parker’s former deputy head of resi marks a 'new era' for the luxury real estate brokerage.
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
American, Chinese & Israeli tenants ‘dominate’ London’s luxury rental market in 2025
Super-prime lettings agency flags 'influx' of Hollywood A-listers looking for turn-key homes in North London, amongst other trends.
By PrimeResi
Is the Prime London sales market turning a corner?
Latest LonRes data shows strong pick-up in under offer numbers and stabilising values - along with signs of a resurgence at the very top-end
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Hybrid agents gain ground in the £1mn+ market
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