Interior Monologue: Tales from the design front line

Alec is Founder and CEO of Accouter Group, one of London’s most innovative and creative portfolios of companies specialising in prime real estate services, luxury interior design and furnishings for some of the world’s leading businesses, institutions and private clients. Based in Mayfair, Accouter Group is home to Accouter Design, A.LONDON by Accouter, BoxNine7, The London Search Company and The London Management Company.
Interior Monologue: Lessons learnt on La Croisette
Behind the scenes at Google HQ, finishing touches in Mayfair and dealing with the best negotiators at MIPIM - Alec Watt on managing the March madness...
By Alec Watt
Top 100 Interior Design Blogs
At the last count, there were, approximately, loads of interiors blogs on the internet. Some are wonderful things; most are not.
By Prime Resi
Interior Monologue: Can anyone beat Boris (at wiff-waff)?
The Mayor's wicked forehand smash, kissing frogs and being trapped in a penthouse - all part of a day's work when you're starting a luxury interior design company says Alec Watt...
By Alec Watt
Companies in this article
Hamilton BradshawMost read
First Look: £500mn ‘vertical village’ takes shape in Kensington
100 Kensington is due to reshape the West London skyline with the tallest resi tower ever delivered in the Royal Borough.
Strutts bolsters country house team with hires from Savills & Knight Frank
James Machell & James Robinson have joined the BNP Paribas-owned estate agency's National Country House Department.
By PrimeResi
Benchmark deal in Marylebone demonstrates art of ‘old-fashioned agency’
£9.95mn apartment attracted multiple bids and set a new 2025 price record - with zero public exposure.
‘I have never known such a challenging marketplace’: Inside 2025’s great country house slowdown
Mishcon de Reya's Idina Glyn speaks to some of Britain's top rural property agents to uncover what's really been happening in the prime country house market.
By Idina Glyn
Massive payout in ‘landmark’ Bankside Rights-of-Light ruling
'These are believed to be the highest negotiating damages ever awarded in a rights of light case,' say lawyers.
By PrimeResi
Social Circuit: ‘Off-market’ networking series debuts in Knightsbridge
Invite-only soirées aim to reimagine offline networking for London’s prime property insiders.
Country house buyers in strongest position for seven years
'It’s quite clear where the negotiating power sits at the moment', says Knight Frank, as high supply & meagre demand puts downward pressure on country property prices.
By PrimeResi
Landmark Shard residences still unlet amid ‘severe’ ultra-prime market contraction
Company filings cite market downturn & tax changes for delays in letting set of luxury apartments at the iconic London skyscraper.
Talking Heads: How the business of luxury property has evolved over the last 25 years
PrimeResi’s panel of seasoned property leaders unpacks the major shifts reshaping the industry in the 21st century - from greater transparency & regulation to tackling discrimination & rethinking collaboration.
By PrimeResi
LATEST ARTICLES
Huge St John’s Wood apartment block heads to auction
157-unit freehold building just around the corner from Lord's will be going under the hammer next week.
A sea view adds a third to a property’s value – Rightmove
Property portal reveals the price premium sellers are seeking for a home with a sea view in 2025.
By PrimeResi
Talking Heads: How the business of luxury property has evolved over the last 25 years
PrimeResi’s panel of seasoned property leaders unpacks the major shifts reshaping the industry in the 21st century - from greater transparency & regulation to tackling discrimination & rethinking collaboration.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
Social Circuit: Luxury real estate design leaders gather at The Groucho
The famous Soho establishment provided the backdrop for the second outing of The Vanguard Collective.