Interior Monologue: Tales from the design front line
Alec is Founder and CEO of Accouter Group, one of London’s most innovative and creative portfolios of companies specialising in prime real estate services, luxury interior design and furnishings for some of the world’s leading businesses, institutions and private clients. Based in Mayfair, Accouter Group is home to Accouter Design, A.LONDON by Accouter, BoxNine7, The London Search Company and The London Management Company.
Interior Monologue: Lessons learnt on La Croisette
Behind the scenes at Google HQ, finishing touches in Mayfair and dealing with the best negotiators at MIPIM - Alec Watt on managing the March madness...
By Alec Watt
Top 100 Interior Design Blogs
At the last count, there were, approximately, loads of interiors blogs on the internet. Some are wonderful things; most are not.
By Prime Resi
Interior Monologue: Can anyone beat Boris (at wiff-waff)?
The Mayor's wicked forehand smash, kissing frogs and being trapped in a penthouse - all part of a day's work when you're starting a luxury interior design company says Alec Watt...
By Alec Watt
Companies in this article
Hamilton BradshawMost read
Lomond recruits Druce & Foxtons alumnus as new COO
Neil McGimpsey succeeds Lucy Jones, who is stepping down after a five-year stint.
Investor-developer acquires 86-unit PCL portfolio for £28mn
'A few years ago, you simply wouldn’t have seen assets of this quality and in these locations pricing at that level,' said Leufroy, which has exchanged on a quartet of buildings in Notting Hill & Kensington.
Deal sealed on £17.5mn Cadogan Square restoration project
Rare unmod opp on the famous garden square could become one of RBKC’s finest residences, say agents.
Prime London property market heading for ‘worst year since Covid’
18% fewer £5mn+ sales have been recorded in London this year compared to 2024, while no deals have gone through above £50mn.
By PrimeResi
Harding Green acquires boutique NW London agency
Laurence Leigh Residential has been running since 2007.
By PrimeResi
Agency lists 1/8th share of Mayfair penthouse for £1.05mn
Fractional ownership is catching on with PCL buyers, says Russell Simpson, as a share in a 'sublime' duplex on historic Queen Street goes on the market.
Luxury brokerage flags tight supply & strong deal flow in Mayfair
UK Sotheby’s International Realty reports unusually competitive conditions in the historic neighbourhood after completing £172mn of transactions.
Building Legacies: Michael Houlding of Boldfort on delivering London’s top-end homes
Interview: MD of longstanding family-run contractor reveals what it really takes to create dream residences for UHNW clients, from Belgravia to Notting Hill.
PCL to underperform against ‘modest’ UK property price growth in 2026 – Chestertons
The market is beginning to stabilise, says leading estate agency, with house prices predicted to rise by only 1-2% across the country next year.
By PrimeResi
‘Momentum shows little sign of slowing’: Branded resi sector records another year of ‘exceptional growth’
Fresh analysis by Savills suggests the global branded residential development niche expanded by nearly a fifth in 2025.
By PrimeResi
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1720s Bloomsbury gem with A-list fashion pedigree hits the rental market
In Pictures: Grade II* listed early Georgian townhouse on Great James Street was restored by the co-creators of US labels Skims and Good American.
Country house market set for ‘buoyant’ start to 2026 following ‘record-breaking’ December
Buyer & seller confidence is 'really returning across the market,' says Strutt & Parker's Oliver Custance Baker.
By PrimeResi
Rightmove expects ‘sluggishness & volatility at the very top end of the market’ in 2026
Property portal predicts modest price growth across the UK, but with significant regional variation and a 'challenging' year for prime markets.
By PrimeResi
My Property Career: Quickfire Q&A with David Matthews
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
Resi Development Review: Oliver Knight on the sector’s ‘most challenging year in recent memory’ & expectations for 2026
Knight Frank's head of UK resi development research takes stock of a turbulent 2025 - and looks at what the next 12 months might offer for landowners, developers, and investors.