In Pictures: Alex Kravetz designs £18.4mn penthouse at Regent’s Crescent

CIT has lifted the lid on an £18.4mn show apartment at its Regent’s Crescent project in Marylebone.

Designer Alex Kravetz has created an Art Deco-themed scheme for the 4,228 sqft penthouse at London’s only Grade I listed new-build development.

The award-winning “interior creator” has previously worked on projects including Badrutt’s Palace Hotel in St. Moritz, The Imperial Hotel in Vienna and the Dorchester Hotel in London; HNW art aficionados are the target market here, and Lawrence Van Hagen has curated a “museum-worthy” collection for the sprawling space, including works by Mark Flood and Cerith Wyn Evans (not included in the asking price).

Each piece serves a purpose, says Kravetz: “Art plays a huge role in the conceptualisation of this residence. Setting the scene is an illuminated sculptural installation by Cerith Wyn Evans featured in the stairwell, whilst at the upper landing, almost framing the Evans piece, is a canvas by Mark Flood entitled ‘Lost Blue’. This piece inspired the colour palette for the apartment as a whole and we have focused on shades of blue and green throughout, picking up on the private gardens at the back of the building as well as the private, leafy crescent at the front.

“Each piece of art selected serves a purpose; many of the statement, 3D pieces add to the acoustics of the space and are made of light reflecting materials, such as the Dorian Gaudin polished aluminium sculpture in the dining area.”

The five-bed apartment also has plenty of room for a grand piano by Scheiner & Shone, which serves the dual function of being utterly glorious to look at, and dividing the seating and dining areas.

Music is another of Kravetz’s key themes, picked up in some of the lighting choices – notably a bespoke chandelier with 394 individually hung nano coated glass pendants (representing musical notations, to “add a sense of calm”).

The finish includes bespoke polished ebony macassar joinery, flashes of marble and brass, and custom-made furniture; Sans Souci, Laskasas, FAST, Ferreira de Sa, Sahco, Zimmer + Rohde, Rubelli, Penta, Hamilton Conte and Dedar are among the other brands featured.

Designed by John Nash in 1820 to house close friends and family of King George IV (then Prince Regent), the iconic Regency sweep has been remastered for the 21st century by PDP London as 67 apartments and nine villas. Amenities include private landscaped gardens, residents’ gym, spa, swimming pool, cinema room, business room, valet-operated underground parking, 24-hour concierge and security.

Sales at the £500mn scheme officially in 2019, and we hear 75% of the units have now been sold.

Henry Barrow, Sales Director at CIT: “Since launch, Regent’s Crescent has seen strong and sustained sales momentum thanks to its reputation as one of London’s finest and most unique developments. Sales have continued apace despite multiple lockdowns and travel restrictions, and we have been delighted with the sales achieved in the last quarter. We are very pleased to now unveil the latest show residence, which perfectly demonstrates the individuality of every home within Regent’s Crescent and the interiors that can be achieved here.”