‘It’s important PRS developers don’t lose sight of what drives tenant decision making’

Life is finally being breathed into London's biggest regeneration zone, says JLL.

Savills has welcomed the arrival of 'a new breed of super-prime tenant' in the capital, while UK SIR flags a rise in high-value 'try before you buy' rentals.

"There is less emphasis being placed on the home itself and more on what the local area can provide," says JLL after surveying private renters across London and the UK.