How much is the off-market worth?
£30.9bn-worth of property changed hands without public marketing in 2021, according to an estimate by a property fund.
What to read next
‘I’m entirely against traditional marketing’: On moving a super-prime Cadogan Square apartment to the off-market
Igor Griskin talks us through his social media-led marketing strategy for an eye-catching instruction on Cadogan Square...
Off-market property sales soar as mainstream sellers embrace discreet marketing
One in ten homes sold across the UK so far in 2022 were only marketed quietly, rather than being openly broadcast on the portals. That figure rises to nearly a quarter in London and prime country markets.
Interview: Mark Wells of Invisible Homes on building a buzz around quiet marketing
PrimeResi meets the boss of off-market platform Invisible Homes, which is ‘supercharging’ quiet marketing for estate agencies across London…
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Knight Frank & UK Sotheby’s land £25mn Ormeley Lodge instruction
Lady Annabel Goldsmith's 'exquisite' former home between Ham Common and Richmond Park comes to market after more than 50 years with the family.
In Pictures: Inside the first completed penthouse at Holland Park Gate
RedBook Agency & Taylor Howes collaborate on transformation of 5,500 sq ft duplex atop Lodha's super-prime scheme in Kensington, billed as 'one of London's most significant new luxury homes'.
Valouran promotes sales chief Leigh to partner
Industry veteran steps up at the luxury developer, where he oversees sales across a £4bn London portfolio.
des Forges: ‘When the London market turns up, it turns fast’
In Pictures: Top agents and designers gather in Knightsbridge to discuss the capital's prospects & evolving HNW trends.
Agency duo buy well-known SW London firm
Brendan Wynne & Fraser Allen are consolidating the 33-year-old estate agency's multiple branches into a 'hub office' in central Richmond.
Knight Frank promotes 129
UK business names 18 new Partners in latest promotions round.
Lord Snowdon’s former country retreat on the open market for first time in more than 500 years
In Pictures: An ancient house with high-society provenance seeks £3.95mn.
Luxury PCL developer expands into the prime country market
Mayfair-based REDD says growing demand from UHNW clients is driving its move beyond central London.
Influential economists urge incoming PM to scrap stamp duty & council tax for 1% property value tax
UCL report backed by heavyweight thinkers proposes annual levy on property values as part of sweeping tax overhaul.
‘A hidden crisis’: How uninsurable properties are quietly stalling high-end transactions
While climate-related risk is widely discussed, the immediate impact on the luxury homes market is not, writes George Seatter - and insurance placement is emerging as one of the biggest deal blockers around.
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