How much is the off-market worth?
£30.9bn-worth of property changed hands without public marketing in 2021, according to an estimate by a property fund.
What to read next
‘I’m entirely against traditional marketing’: On moving a super-prime Cadogan Square apartment to the off-market
Igor Griskin talks us through his social media-led marketing strategy for an eye-catching instruction on Cadogan Square...
Off-market property sales soar as mainstream sellers embrace discreet marketing
One in ten homes sold across the UK so far in 2022 were only marketed quietly, rather than being openly broadcast on the portals. That figure rises to nearly a quarter in London and prime country markets.
Interview: Mark Wells of Invisible Homes on building a buzz around quiet marketing
PrimeResi meets the boss of off-market platform Invisible Homes, which is ‘supercharging’ quiet marketing for estate agencies across London…
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