How behavioural science and house-selling could help us reach zero emissions

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Behavioural scientist David Comerford explains how simple changes to energy performance certificates - combined with the right timing - could help residents take practical steps to cut their home's emissions...

Written by

David Comerford

Program Director, MSc Behavioural Science at University of Stirling

David Comerford researches and teaches in the economics division and the Behavioural Science Centre of the University of Stirling. His research uncovers insights on how people make mistaken judgments and decisions - for instance, judgments of trends over time, judgments of expenditure, and judgments of how an experience will feel. David works with policy makers and businesses in the USA, the UK and Ireland applying his research findings to improve decision making. He is currently collaborating with the Scottish Government on a project to improve economic forecasts, and is supervising a PhD student on this topic.

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