Hearts & Minders: Earning client trust
Property values and transaction costs are now too high for emotions to cloud judgement. If a client represents the heart, the buying agent should provide the counter-balance and be the head, says Prime Purchase's Guy Meacock...
Guy joined Prime Purchase in 2005 and quickly established himself as one of the foremost authorities on the prime central London market. He has a comprehensive knowledge of the most desirable postcodes in the capital, while his incredibly strong work ethic ensures his clients are one step ahead of the competition. Guy’s ability to interpret a client’s brief, whether the property is for their own use or investment, has earned him an enviable reputation. Increasingly, he represents our international buyers who value his thorough understanding of the buying process, rational approach and considerable credibility in the marketplace.
Buyer Beware: On the exorbitant cost of building works
Brexit and Covid have utterly changed the landscape in terms of what it costs to renovate a property - but the marketplace remains massively underprepared and ill-informed, warns buying agent Guy Meacock……
By Guy Meacock
Three quarters of builders are ‘under threat from Cowboy Clients’
Clients who "withhold payment without good reason or make completely unreasonable demands" are a "serious problem" for most SME construction firms
By PrimeResi
Buying agency reports ‘complete U-turn’ in London as clients buy-to-live
57% of Black Brick's acquisitions so far in 2017 have been primary homes, up from 29% in 2016
By PrimeResi
Companies in this article
Prime PurchaseMost read
Knight Frank rolls out new commission and pay structures
‘Significant evolution’ across estate agency business includes new performance incentives, as 130-year-old firm looks to 'provide visibility over earning potential'.
Ranked: Britain’s top 10 prime & super-prime property agencies by market share
Savills leads for £1mn+ listings, but is just pipped by Knight Frank in the super-prime arena, according to a specialist marketing firm's analysis.
By PrimeResi
Trio of agents appointed to lead sales at REDD’s One Palace Green
Super-prime resi scheme overlooking Kensington Palace Gardens is set to complete this summer, delivering a collection of top-end apartments priced from £15mn.
St John’s Wood Square marches towards launch, hitting major construction milestone
The former barracks site in NW London is being transformed into a 120-home super-prime scheme by a team led by Sir George Iacobescu.
Knight Frank doubles down on super-prime lettings amid ‘surging’ top-end demand
Agency appoints new Co-Head of Super Prime Lettings for PCL as globally mobile UHNWIs continue to drive activity above £5,000 per week.
Rich List 2026: Britain’s 50 wealthiest property tycoons
Annual rundown of Britain’s richest families and individuals puts combined wealth at £784bn - up slightly on last year - but shows more UHNWIs are now based overseas.
Battersea tower decision ‘extremely disappointing’, says developer
Appeal dismissed over controversial Farrells-designed scheme beside Battersea Bridge; Rockwell laments rejection of ‘great addition to London’s skyline’.
Top-end brokerage tests auction route with Grosvenor Square penthouse
Mayfair duplex once asking £22mn returns with an £11.5mn opening bid via a rarely used super-prime sales process.
After Starmer: Becky Fatemi on the property stakes in Labour’s leadership contest
The UK does not need to be the lowest-tax country to attract wealth, but it does need to feel steady, warns luxury brokerage chief as buyers & sellers brace for renewed uncertainty.
By Becky Fatemi
‘Truly best-in-class’ Eaton Place trophy seeks £37.95mn
Agents are billing this Belgravia behemoth as the 'pinnacle of London luxury living'.
LATEST ARTICLES
Resi developer confidence slumped in Q1
'The market remains extremely challenging to navigate,' says property finance boss.
By PrimeResi
Zoopla buys new homes portal as revenue climbs 9%
Proptech firm shares an update on its business performance, including AI ambitions.
By PrimeResi
Ranked: Prime London neighbourhoods with the highest proportion of garden homes
Plus: Mark Latchford of HollandGreen tells Enness Global about five trends shaping prime London garden design in 2026.
By PrimeResi
Government unveils detailed blueprint for new high-value homes levy
Consultation sheds light on how England’s so-called ‘mansion tax’ could work in practice - including key timelines and a potential premium for overseas owners.
Boutique Echlin-designed scheme launches in West London
CBRE appointed to market nine-unit heritage-themed project just off Westbourne Grove.