Four trends for Prime Central London's property market in 2022
Harrods Estates' Head of New Developments Simon Barry, Head of Lettings Sarah McIntyre, and Residential Director Shaun Drummond share their pick of the key trends set to shape the luxury property market in Central London next year...

A graduate from University College Dublin, Shaun qualified as an architect in London, specialising in five-star hotels and high-end residential projects, before pursuing a career in property. After working for Savills, Shaun joined Harrods Estates in 1998 and now heads the London Residential Sales team, based in the main Knightsbridge office.
Three Phases: How prime London’s property market will emerge from the Covid-19 lockdown
The ongoing Coronavirus lockdown will be followed by a "mini-boom" in prime London's property market, predicts super-prime specialist estate agency Beauchamp.
By PrimeResi
Under offers piled up as the lockdown halted prime London’s property market recovery
Nearly a third (30%) more London homes were marked as "under offer" at the end of March compared to the same time a year ago, according to LonRes data mined buy Coutts bank, as deals piled up under the…
By PrimeResi
104 property sales worth £2.06bn: London’s super-prime market in five charts
Some fascinating insights into this year's £10m+ sales market from Knight Frank, including a flurry of £30m+ deals, building demand for super-prime, currency plays, and how UHNW buyers are getting younger…
By PrimeResi
Companies in this article
Harrods EstatesMost read
Boutique private office appoints Beauchamp’s Finch to lead property division
Paul Finch has joined Liberty Rock after nearly 20 years with super-prime agency Beauchamp Estates.
By PrimeResi
In Memoriam: London estate agency legend Tim Maskell, 1938-2025
'Tim’s legacy in the property market continues,' says Maskells' MD.
By PrimeResi
In Pictures: B&B Italia Group’s Maxalto designs ‘iconic’ Whiteley Clock Tower apartment
Clocking in at £24mn, The Whiteley's latest 'Designer Collection' apartment marks a European first for the 50-year-old interiors brand.
By PrimeResi
Seismic Shifts, 2000-2025: The global events that moved the needle on London’s prime property market
Cathy Hawker explores how the fluctuating fortunes of Prime Central London can be tied to major international economic events of the past 25 years.
By Cathy Hawker
Prime London 25: Introducing a PrimeResi Special Report
The evolution of London's luxury property market, 2000-2025: Our 75-page report charts a truly transformative period for both the property market & the prime residential industry.
By PrimeResi
Knight Frank announces new Henley office head
Nick Warner will hand the reins to Matt Davies next month.
By PrimeResi
Savills flags ‘historic value’ across prime London & regional markets
Some wealthy buyers 'seize opportunity' as property prices fall.
By PrimeResi
Westminster confirms launch date for new rental licensing scheme
Thousands of landlords across PCL will need to obtain licenses under the new rules.
Starboard! Ollie Marshall on wealth, Reform & what’s next for Prime Central London
The political tide is turning & savvy buyers may only have a limited window to capitalise on a heavily discounted market, explains Prime Purchase director Ollie Marshall.
In Pictures: High-spec Nash townhouse overlooking Regent’s Park seeks £15.95mn
8,000+ sq ft Regency-era residence has been kitted out with some impressive leisure facilities.
LATEST ARTICLES
Strutt & Parker installs new Managing Director & Head of Marketing
Gary Higgins & Tamerah Couchman have been recruited to lead the BNP Paribas-owned property firm through its 'next phase of growth'.
By PrimeResi
Rise of the Broker: How the business of prime London agency has changed since 2000
Alexandra Goss charts the changing face of luxury property agency over the last 25 years, from the mainstreaming of buying agents & the introduction of private offices, to the rise of independent brokers.
London Square readies new boutique scheme in Brook Green
The developer picked up the former school site as part of its major acquisition spree last year.
Jo Eccles: Competitive bidding is taking buyers by surprise
Purchasers may think they hold all the cards right now, but heavily reduced prices are sparking bidding wars across PCL, reports top acquisition specialist.
By Jo Eccles
Sandbanks is Britain’s most expensive coastal area in 2025
The Dorset enclave 'now stands out as the only seaside spot with an average asking price of over the million-pound mark,' says Rightmove.
By PrimeResi