Format: Feature
Topping Out: Why London’s prime property boom is over
Owning a house on Pepys Road, the fictional London street in John Lanchester’s novel Capital, “was like being in a casino in which you were guaranteed to be a winner”, writes Deutsche Bank's Sahil Mahtan…
Case Study: Designing a new super-prime scheme for Chelsea
Designed by MSMR Architects for Native Land and Grosvenor, the prestigious Cheyne Terrace scheme completed just under a year ago, with all apartments now sold
Pitch Perfect: A practical guide to successful property PR
Property features are a core part of the British media, and getting a story in the national press can reap dramatic rewards for high-end property brands - but pitching is a fickle art that can be frustrating for …
On Trends: The need for nuance in luxury property development
The world's financial elite are developing more sophisticated tastes, says luxury lifestyle and brand consultant Robert Lyle; international property developers need to embrace the subtle and authentic to wi…
On Trends: How superprime architects are coming down from their ivory towers
Striking architecture and the involvement of a big-name architect have long been used to sprinkle some fairy dust over residential development projects
Uncommon Areas: How amenity spaces can add serious value to ultra-prime schemes
It is the common areas and amenity spaces where sales will be won and lost for London’s new breed of super-prime residential developments, says Mathew Dalby, Creative Director of The Studio at Harrods.
Success Storeys: How to add value and maximise returns in luxury developments
The international superprime scene can seem a crowded one, with hyper-specced schemes lavishing ever-more luxury to stand out at the top of the market.
Bricks & Mortals: What does ‘safe’ mean in the London property market today?
When it comes to investing in the capital's property market, the term 'safe' has taken on a very different meaning in recent years; the best bet remains investing in some good quality advice beforehand, says…
Prime Recce: A field guide to the nine neighbourhoods of Mayfair
Think you know Mayfair? Could you find the Artisan District? Ever viewed anything in Mayfair Town? Well it turns out there's actually nine very distinct neighbourhoods making up this venerable parcel of PC…
Futureprime: Luxury trends in tomorrow’s residential development schemes
Understanding the lifestyle needs of wealthy international clients is a serious business
Art in Residences: Choosing the perfect piece of art for a £23mn townhouse
Developers have long been aware of the importance of well-chosen artwork, but an increasing number of those operating in the upper price ranges are employing fine and statement pieces over bland backgrounds. As
High-End Command: Luxury developers and their super-prime HQs
London’s luxury developers are increasingly applying their interior design expertise closer to home and creating headquarters that would make the Google folk jealous.