Estate agents are shifting their digital spend away from portals
Estate agents' digital spend has rocketed by 495% in a year, says a leading industry supplier, as more agencies are "starting to transfer their spend from portals and their high street offices to growing their digital footprint."
The Times: Selling their great idea was never going to be the right move for estate agents
Peter Hosking, Financial Editor of The Times, has delivered a withering appraisal of how estate agents have handled the growth of property portals
OnTheMarket claims to have listing agreements with half of all UK estate agents
Property portal reports ongoing improvement in new sign-ups following its float - but growth 'has been predominantly from offering free listings under short term introductory trial offers'
Rightmove profits jump as estate agencies spend over £1,000 per month on advertising
The property portal's average monthly revenue per advertiser (ARPA) increased from £922 in 2017 to £1,005 in 2018, while the number of member branches has 'remained stable'.
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