Elie Saab branded residences to launch in London
Gulf Islamic Investments is working with Lebanese high fashion house Elie Saab to create a luxury branded residential development on Bayswater Road, overlooking Hyde Park in London.
What to read next
Northacre moves into branded residences with St.Regis at No.1 Palace Street
Luxury property developer Northacre and top-end international hotelier St. Regis have signed a license and management agreement to create 72 St Regis-branded apartments opposite Buckingham Palace.
Branded residence growth accelerates as developers tap a ‘robust & profitable’ model
The number of "branded residence" developments around the world has jumped by 230% over the last decade, reports Savills, and is expected to nearly double again within five years.
Brand & Deliver: On the evolution of luxury branded residences
The global branded residential property sector is changing, reports Knight Frank, as more hotel and lifestyle brands bring new visions and more diverse ambitions.
Most read
Savills completes £170mn townhouse run at Chelsea Barracks
Contracts exchanged on £40mn Banda-designed residence, rounding out sales at Mulberry Square.
‘The penny has dropped’: London’s supply of supersized apartments is drying up
‘Signs of urgency’ emerge around the capital’s top schemes as new figures reveal how Westminster’s size limit is reshaping the super-prime landscape.
‘New strategy’ drawn up for 15,000 sq ft Belgravia trophy
Three-building spread could be transformed into one of PCL’s most valuable private residences.
Super-prime Kensington development launch draws over 150 agents
In Pictures: London’s prime property crowd gets first look inside REDD’s newly completed One Palace Green.
US brokerage giant launches global division for cross-border property deals
Compass rolls into international markets including the UK with new agent network.
Picky buyers & patchwork performance: The state of Prime Central London in 2026
Fresh data and charts reveal differing fortunes across the capital’s luxury property heartlands - and offer some pointers as to what happens next.
Agency reports biggest month for country house exchanges since 2022
After a dry few years, Strutt & Parker heralds 'a return of confidence in decision making for both buyers and sellers.'
Social Circuit: LA London toasts 45 years at end-of-summer party
More than 200 property and design names gathered on the architect’s London Bridge rooftop for its annual industry bash.
£18mn Hampshire estate comes with its own indoor riding school
Agency brings recently-built 12,615 sq ft mansion in 152 acres to market.
Berkeley calls for stamp duty overhaul as cautious buyers hold fire
London development giant wants 1% SDLT cap for first-time buyers and downsizers - and the investor surcharge scrapped altogether.
LATEST ARTICLES
Strutt & Parker broker ranks hit double figures
Veteran St John’s Wood agent becomes tenth member of recently-launched brokerage division as heritage firm targets further Prime London expansion.
London super-prime sales haul jumps 72% despite global slowdown
Knight Frank tracked a 'flurry of remarkable sales' in London during Q2, but US$10mn+ transaction volumes dipped slightly.
Domestic buyers drive flurry of £5mn-plus deals in Kensington
Agency reports clutch of high-end sales as local families home in on 'good quality, sensibly priced' stock.
My Property Career: Quickfire Q&A with Hamptons’ Canan Wood
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
Moveli nears 100-broker mark with latest Savills recruit
Another well-known regional agent makes switch to self-employed broker model.