Ed O’Donnell: Resi developments must pull out all the stops to make a great first impression
The easiest – and often most overlooked – way for resi developers to outdo the competition is through characterful and distinctive design, says Ed O’Donnell.

In a career spanning 25 years, Ed has crafted award-winning interiors for an exciting range of projects – everything from country mansions to Madonna’s Mayfair townhouse.
Richard Angel & Ed O’Donnell on carving a niche in specialist prime resi design
INTERVIEW: The founders of interior design house Angel O'Donnell discuss their first year in business, which has seen them work on prime London penthouses, student houses, and set new standards for the…
By PrimeResi
Behind the Schemes: KSR Architects & Clifton Interiors collaborate on ‘fun & contemporary’ refurb project in St John’s Wood
PrimeResi discovers how an historic building in one of London’s top neighbourhoods found a new lease of life as a stylish family home…
Behind the Schemes: A luxury lockdown makeover in Notting Hill, via Zoom
Logistical challenges posed by Covid-19 are causing headaches for firms all over the world, but many are finding that it’s entirely possible to work remotely and deliver physically.
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Angel O’DonnellMost read
First Look: £500mn ‘vertical village’ takes shape in Kensington
100 Kensington is due to reshape the West London skyline with the tallest resi tower ever delivered in the Royal Borough.
Strutts bolsters country house team with hires from Savills & Knight Frank
James Machell & James Robinson have joined the BNP Paribas-owned estate agency's National Country House Department.
By PrimeResi
Benchmark deal in Marylebone demonstrates art of ‘old-fashioned agency’
£9.95mn apartment attracted multiple bids and set a new 2025 price record - with zero public exposure.
‘I have never known such a challenging marketplace’: Inside 2025’s great country house slowdown
Mishcon de Reya's Idina Glyn speaks to some of Britain's top rural property agents to uncover what's really been happening in the prime country house market.
By Idina Glyn
Massive payout in ‘landmark’ Bankside Rights-of-Light ruling
'These are believed to be the highest negotiating damages ever awarded in a rights of light case,' say lawyers.
By PrimeResi
Social Circuit: ‘Off-market’ networking series debuts in Knightsbridge
Invite-only soirées aim to reimagine offline networking for London’s prime property insiders.
Country house buyers in strongest position for seven years
'It’s quite clear where the negotiating power sits at the moment', says Knight Frank, as high supply & meagre demand puts downward pressure on country property prices.
By PrimeResi
Landmark Shard residences still unlet amid ‘severe’ ultra-prime market contraction
Company filings cite market downturn & tax changes for delays in letting set of luxury apartments at the iconic London skyscraper.
Talking Heads: How the business of luxury property has evolved over the last 25 years
PrimeResi’s panel of seasoned property leaders unpacks the major shifts reshaping the industry in the 21st century - from greater transparency & regulation to tackling discrimination & rethinking collaboration.
By PrimeResi
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Huge St John’s Wood apartment block heads to auction
157-unit freehold building just around the corner from Lord's will be going under the hammer next week.
A sea view adds a third to a property’s value – Rightmove
Property portal reveals the price premium sellers are seeking for a home with a sea view in 2025.
By PrimeResi
Talking Heads: How the business of luxury property has evolved over the last 25 years
PrimeResi’s panel of seasoned property leaders unpacks the major shifts reshaping the industry in the 21st century - from greater transparency & regulation to tackling discrimination & rethinking collaboration.
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Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
Social Circuit: Luxury real estate design leaders gather at The Groucho
The famous Soho establishment provided the backdrop for the second outing of The Vanguard Collective.