Ed O’Donnell: Resi developments must pull out all the stops to make a great first impression
The easiest – and often most overlooked – way for resi developers to outdo the competition is through characterful and distinctive design, says Ed O’Donnell.

In a career spanning 25 years, Ed has crafted award-winning interiors for an exciting range of projects – everything from country mansions to Madonna’s Mayfair townhouse.
Richard Angel & Ed O’Donnell on carving a niche in specialist prime resi design
INTERVIEW: The founders of interior design house Angel O'Donnell discuss their first year in business, which has seen them work on prime London penthouses, student houses, and set new standards for the…
By PrimeResi
Behind the Schemes: KSR Architects & Clifton Interiors collaborate on ‘fun & contemporary’ refurb project in St John’s Wood
PrimeResi discovers how an historic building in one of London’s top neighbourhoods found a new lease of life as a stylish family home…
Behind the Schemes: A luxury lockdown makeover in Notting Hill, via Zoom
Logistical challenges posed by Covid-19 are causing headaches for firms all over the world, but many are finding that it’s entirely possible to work remotely and deliver physically.
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Boutique private office appoints Beauchamp’s Finch to lead property division
Paul Finch has joined Liberty Rock after nearly 20 years with super-prime agency Beauchamp Estates.
By PrimeResi
‘About 50% of what I do is off-market’: Alex Christian of Savills Private Office on navigating London’s luxury property stratosphere
Discussing landmark deals, world-class developments & the vital role of discretion with one of the key players in super-prime real estate.
Manchester penthouse sets new price record
UK buyer shells out £3mn for marquee unit at Salboy's Viadux scheme in 'landmark' deal.
Rise of the Broker: How the business of prime London agency has changed since 2000
Alexandra Goss charts the changing face of luxury property agency over the last 25 years, from the mainstreaming of buying agents & the introduction of private offices, to the rise of independent brokers.
First Look: Debut show flat unveiled at heritage-led scheme on Mayfair’s Hertford Street
The first completed unit at 36 & 37 Hertford Street Residences pairs restored Georgian architecture with layered interiors by A.London
Strutt & Parker installs new Managing Director & Head of Marketing
Gary Higgins & Tamerah Couchman have been recruited to lead the BNP Paribas-owned property firm through its 'next phase of growth'.
By PrimeResi
London Square readies new boutique scheme in Brook Green
The developer picked up the former school site as part of its major acquisition spree last year.
In Pictures: Revamped Regent’s Park townhouse ‘redefines what it means to live in a period property’
Super-prime design firm Elicyon has transformed an historic Grade II listed building into a 'deeply personal' modern home for an international family.
Domestic buyers seizing unprecedented opportunities in Prime London, says agency
British purchasers now make up over 40% of Black Brick's client base, up from 25% last year.
‘A subtle but important shift’: How the South Bank became London’s prime new-build hub
Knight Frank's Head of Residential Development Research explores how a disruptive period of resi development activity has reshaped London's luxury property map.
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‘A subtle but important shift’: How the South Bank became London’s prime new-build hub
Knight Frank's Head of Residential Development Research explores how a disruptive period of resi development activity has reshaped London's luxury property map.
First Look: Debut show flat unveiled at heritage-led scheme on Mayfair’s Hertford Street
The first completed unit at 36 & 37 Hertford Street Residences pairs restored Georgian architecture with layered interiors by A.London
OnTheMarket owner CoStar names new Europe chief
Alexa-Maria Rathbone Barker is now in charge of operations in the UK & leading a 'strategic growth plan' across Europe.
By PrimeResi
Fine & Country expands into Poundbury
Shay McNulty is leading an eight-strong team in South Dorset.
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Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.