Ed O’Donnell: Resi developments must pull out all the stops to make a great first impression
The easiest – and often most overlooked – way for resi developers to outdo the competition is through characterful and distinctive design, says Ed O’Donnell.
In a career spanning 25 years, Ed has crafted award-winning interiors for an exciting range of projects – everything from country mansions to Madonna’s Mayfair townhouse.
What to read next
Richard Angel & Ed O’Donnell on carving a niche in specialist prime resi design
INTERVIEW: The founders of interior design house Angel O'Donnell discuss their first year in business, which has seen them work on prime London penthouses, student houses, and set new standards for the…
By PrimeResi
Supply Pain: Who is responsible for delays on luxury resi projects?
With many super-prime schemes being thrown into chaos by supply chain problems, construction lawyer Alexander Jullienne looks at where the responsibility for delay rests, and what contractors charged with…
How to maximise the value of a resi development: An architect’s guide to space planning
In prime and super-prime locations, every inch of saleable floor space matters.
Companies in this article
Angel O’DonnellMost read
Budget 2026: The prime resi industry’s hopes, fears & expectations
Special Feature: PrimeResi surveyed leading estate agents, buying agents, developers & advisors to gauge the luxury property sector's feelings & forecasts about this week's big fiscal event.
By PrimeResi
UK Sotheby’s lays claim to 88% of PCL’s £15mn-plus market
Luxury brokerage reports Q3 sales stats - including some eye-catching claims about its dominance at the top of the market.
Social Circuit: Marcus Cooper Group & Valouran launch boutique St John’s Wood scheme
In Pictures: Property crowd gathers to toast the conversion of a landmark former chapel into five luxury apartments.
New figures reveal £541mn Stamp Duty slump after Reeves Budget
Knight Frank has been crunching the numbers ahead of John Healey's big speech, revealing a sizeable drop in high-end sales and the Treasury's tax take.
Government confirms 100% ‘mansion tax’ premium for empty homes
Latest Measures & Industry Reactions: More details of the incoming High Value Council Tax Surcharge bills have been revealed, with first bills due to arrive in March 2028.
By PrimeResi
Savills brings in Aston Chase veteran Rosenblatt
Firm bolsters St John's Wood team with one of NW London's best-known operators.
Shackleton’s Kensington base lists at £20mn after owner’s ‘extraordinary journey’
Vendor navigated RBKC’s notoriously tough planning system to turn the explorer’s former family home into an art-filled ‘masterpiece’.
Talking Heads: Prime resi industry insiders respond to the Budget 2026
'Doing no harm isn't quite the same as doing some good,' comments one estate agency chief.
Buyer lands rare Georgian mansion in Fulham
The former home of Jemima Khan didn't hang around on the market for long.
Agency reports ‘renewed momentum’ in Prime Central London’s £4mn+ market
High-value transactions are up 62% as the firm continues to make heavyweight hires and expand its new broker division.
By PrimeResi
LATEST ARTICLES
OBR downgrades house price, transaction & construction forecasts
Fiscal watchdog expects 4% fewer property sales over the next five years than were predicted in March.
By PrimeResi
Sale agreed on final Knightsbridge Gate apartment
The last of the PCL scheme’s 15 residences has found a buyer, rounding off a sales campaign that saw guide prices hit £25mn.
Strutts puts AI to work on property search, claiming agency first
Heritage firm's new website takes buyer briefs in everyday speak, with listings also being readied for discovery through ChatGPT and its rivals.
Super-prime St John’s Wood project goes for above guide
'Buyers will move decisively for exceptional homes in the best locations,' says agency after sealing £10.1mn deal.
My Property Career: Quickfire Q&A with Knight Frank’s James Cleland
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.