Marketing ESG: Do homeowners value & seek sustainability?


With the roll-back on net zero policies billed as a cost saving exercise, Flora Harley examines whether UK homeowners value sustainability and how property marketing can play a role.

Written by

Flora Harley

Partner, Head of ESG Research at Knight Frank

Flora joined Knight Frank’s Residential Research Department in October 2017 as a Senior Analyst. Flora’s role at Knight Frank includes supporting the Global Head of Research with international projects and contributions to global reports such as The Wealth Report. Flora also supports with the compilation of data and key messages for three of Knight Frank’s global indices: the Global House Price Index; the Global Residential Cities Index; and the Prime Global Cities Index. Prior to joining Knight Frank Flora worked within KPMG’s Economic practice and at the Department of Communities and Local Government (DCLG).

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