'Agents with experience are just as well placed to sell as they are to buy': Charlie Willis on the rise of the prime property broker


American-style property brokers "are lapping up the choice it gives them" on this side of the pond in today's prime resi market, writes Charlie Willis of The London Broker (formerly head of Strutt & Parker's London Residential Agency). But they need to be "transparent with all parties about their instructions and intentions."

Written by

Charlie Willis

Chief Executive Officer at The London Broker

Having been actively involved with selling some of London’s finest properties since 1995, CW London property consultancy is focused on delivering a truly independent service for clients. Previously renting and selling across both the City of Westminster and the Royal Borough of Kensington & Chelsea, the practical knowledge of working at “the coal face” of this unique marketplace ensures a practical approach to delivering the best possible results. Understanding how to achieve timely outcomes in an ever-changing landscape by adopting practical and open-minded strategies is what sets CW London apart.

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Main image: Charlie Willis