'Agents with experience are just as well placed to sell as they are to buy': Charlie Willis on the rise of the prime property broker
American-style property brokers "are lapping up the choice it gives them" on this side of the pond in today's prime resi market, writes Charlie Willis of The London Broker (formerly head of Strutt & Parker's London Residential Agency). But they need to be "transparent with all parties about their instructions and intentions."

Having been actively involved with selling some of London’s finest properties since 1995, CW London property consultancy is focused on delivering a truly independent service for clients. Previously renting and selling across both the City of Westminster and the Royal Borough of Kensington & Chelsea, the practical knowledge of working at “the coal face” of this unique marketplace ensures a practical approach to delivering the best possible results. Understanding how to achieve timely outcomes in an ever-changing landscape by adopting practical and open-minded strategies is what sets CW London apart.
Ex-Knight Frank duo launch “boutique property advisory hybrid”
Matt Smith and Kris Ericsson have set up an eponymous property agency, offering buying, selling, rental and management services across the capital.
By PrimeResi
‘A huge leap forward for the property industry’: Mandatory estate agent qualifications move closer
Lord Best's recommendations, published today, herald a new regime for the property industry, with mandatory qualifications for all estate agents - which could be extended to property developers, managers…
By PrimeResi
Charlie Willis & Rupert Collingwood on turbo-charging the American brokerage model for the UK market
PrimeResi meets the duo behind The London Broker - a collective of over 20 independent agents, including some high-profile PCL operators - to discuss their US-flavoured business model, the importance …
By PrimeResi
Most read
Paterson sells UK Sotheby’s International Realty
Owner of Sotheby's Dubai and the Middle East region confirms acquisition of UK business
Ranked: The ten ‘most prominent’ estate agency brands in Britain
One prime estate agency has listed properties for sale in more than half of the nation's postcodes in the last six months, significantly out-covering any other brick-and-mortar firm.
Redbook recruits Savills’ Chenevix-Trench as Head of Property
Poppy Chenevix-Trench has moved on from the Savills Private Office, becoming the latest high-level addition to Sandy Mitchell's Redbook Agency.
Strutt & Parker hires PCL specialist from Savills
Charles Medina has moved from Savills to become a Director at Strutt & Parker in Mayfair and Marylebone.
Keir Waddell: Five PCL developments that will define five trends in 2023
Strutt & Parker's London new homes sales chief reflects on the big themes to emerge in the prime development sector lately, and the projects currently setting the tone in the luxury market...
By Keir Waddell
Green light for major new Finchatton project in Kensington
Super-prime developer expands into education, securing planning for a new school for Thomas’s Kensington, along with new apartments & townhouses
Dexters buys Marsh & Parsons for £29mn
Another major acquisition creates London's biggest estate agency network.
£900mn year for Knight Frank’s regional resi development teams
The agency is looking to grow its regional resi development business by 50% over the next five years
LATEST ARTICLES
‘It’s a cash buyers’ market’: Rising mortgage costs boost cash buyers
Hamptons has noticed a significant increase in the proportion of mortgage-free home-buyers so far this year, while Jackson-Stops has identified where cash buyers are making the biggest savings.
In Pictures: Inside a £12.75mn ‘spectacle of a show apartment’ at West End Gate
A.London completes 4,664 sq ft penthouse project at latest Berkeley scheme in W2
Required Reading: Japanese knotweed & the law
As the number of legal cases involving Japanese knotweed continue to rise, Rachel Redwood explains how a vendor in SW London has ended up facing a bill of £200k, and what buyers and sellers need to kn…
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Register of Overseas Entities: 31st Jan deadline looms large
New rules are 'already having a major impact on UK real estate transactions and any overseas entities that own affected UK real estate and have not yet registered their beneficial owners at Companies …