The Market
Coutts: Discounts abound in Prime Central London’s ‘sluggish’ market
Wealthy buyers are negotiating millions off super-prime homes in the capital, reports blue-blooded bank. But there's more resilience beyond the Golden Postcodes.
Luxury brokerage looks beyond borders as Gulf capital reshapes the super-prime landscape
'London continues to be a magnet' says Sotheby's International Realty boss as firm scales to meet demand from Saudi & GCC HNWIs.
Watch: Industry insiders on navigating the shifting landscape of ultra-wealth
Leading voices share on-the-ground insights from across design, development, and advisory in this lively roundtable discussion, hosted by the LPF's Priya Rawal.
Another big property firm halves 2025 house price growth forecast
Gráinne Gilmore's team at Cluttons has recast its predictions for both the mainstream & prime London markets.
Access over anchoring: Exploring a new paradigm in London’s super-prime market
The top-end rental sector is emerging as the real winner as more UHNWIs opt for experience over ownership, explains Yasmin Ulhaq - but what are the implications for developers & property pros?
HMRC latest: UK home sales recovered in June
Seasonally-adjusted transaction total was up 13% on May.
Prime Central London is shifting ‘from an investor-led landscape to one driven by domestic & lifestyle demand’
Today's PCL buyers are 'prioritising quality of life over capital gains,' says Winkworth.
Agency reports Wimbledon deal flurry as buyers chase ‘best of both worlds’
While traditional PCL markets continue to struggle, this SW London neighbourhood is seeing competing bids, record deals and properties selling after a single viewing.
Prime London Property Market Snapshot: Week 30, 2025
42% fewer sales were agreed in Week 30 2025 compared to the same seven day period in 2024, and 9% fewer through the year so far.
This too shall pass: On noise, narrative & the need for perspective in Prime Central London
Richard & Sophie Rogerson explain why the reality of London’s luxury market may be more resilient than the headlines suggest - and what policymakers must do next.
‘Historic value’ lures next-gen buyers to London’s trophy postcodes
As property sales falter across prime London, Savills has flagged a rise in wealthy buyers aged under 30.
SW London property markets outshine ‘subdued’ PCL heartlands
Latest JLL data flags how areas like Battersea & Wandsworth are defying the wider downturn as buyers expand their horizons.