‘Over the next five years our target is to sell £1 billion of property’: Meet the boutique agency founder behind some of this year’s standout deals

Merchants Row founder Waleed Mohammed has put together a string of notable prime resi deals in 2021, including the acquisition of seven West End penthouses, a rare project on Grosvenor Square, and a bulk-buy at Battersea Power Station. Here, he discusses his recent successes, PCL’s new generation of elite buyers, and his ambitions to sell a billion pounds worth of property over the next five years…

Interview: Sarah Waller of The Knightsbridge Estate on the rise of luxury build-to-rent

Earlier this week, PrimeResi took an exclusive look at The Olayan Group’s plans to deliver a major new super-prime BTR scheme in the middle of Knightsbridge. Here, Sarah Waller, senior asset manager for The Knightsbridge Estate, discusses the decision to aim Knightsbridge Gardens specifically at HNW tenants, and how this could set off a big trend in PCL…

Interview: Samuel & Martin Bikhit on Berkshire Hathaway’s latest agency acquisition & Prime London ambitions

As revealed by PrimeResi today, Warren Buffet’s Berkshire Hathaway HomeServices network has significantly boosted its presence in Prime Central London, acquiring longstanding Knightsbridge agency Marler & Marler. In this exclusive interview, Samuel & Martin Bikhit of BHHS London Kay & Co, whose family-run agency joined the US-based franchise network in 2018, extol the virtues of a global referral network, discuss the next stage of the acquisition drive, and explain why the ‘escape to the country’ trend is just a fad…

Interview: Boomin founder Michael Bruce on his big plan to ‘reset the balance of power in the property industry’

The founder of Britain’s most successful hybrid estate agency, Purplebricks, is about to launch his next big venture: taking on Rightmove and Zoopla with a new portal that’s being billed as “the next generation property site”. Boomin has the potential to “reset the balance of power in the industry”, says Michael Bruce in this PrimeResi Q&A…