Blurred Lines: Why collaboration is the key to grander designs
In her first column for PrimeResi, Sheila McCusker of MSMR Architects explains how integrating interior design at the start of a project can save considerable amounts of time and money...

Sheila McCusker is one of the founding directors of MSMR, a team of architects and designers working on a wide range of projects in the UK and overseas with particular emphasis on prime central London residential property. She studied at Edinburgh University and in the USA at the Frank Lloyd Wright Foundation and is an RIBA Chartered Architect. After gaining experience at a number of architectural practices in London and working in East Africa, Sheila started her own practice in 1995 and then set up MSMR in 2000. Today she combines her management and architectural expertise and is responsible for the running of the practice including marketing, finance, HR, legal compliance and architectural appointments.
An Anatomy of Atria: How to unlock a building’s potential from within
Well-planned atria can make unusable space habitable or conjure the all-important 'wow factor' out of something ordinary, ultimately increasing the overall value, explains MSMR's Sheila McCusker...
From Social Fitness to HCL: Four key trends in super-prime renovation
Having worked on over 300 of the UK's finest residences, from mansions in Mayfair to sprawling Surrey seats, London Projects co-founders Nick Stuttard and Steve Howat tend to see which trends and features…
By PrimeResi
In Pictures: Monaco’s REDD designs ‘magnificent’ Mayfair pied-à-terre
Ultra-prime developer/designer revamps the grand former home of the art critic John Ruskin and his wife Effie on Charles Street;
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The Times: Is London’s housing market on the edge of freefall?
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‘The London market has turned a corner,’ reports super-prime agency despite slump in £15mn+ sales
41% fewer ultra-prime sales were agreed in Prime Central London in the first half of this year compared to 2024, but Beauchamp Estates thinks the market is now 'levelling out'.
By PrimeResi
Deal sealed on best-in-class South Ken townhouse
Low-key marketing campaign delivers super-prime success on one of SW London's top garden squares.
Former Chestertons Director launches SW London estate agency
Robert Sturges wants to rebuild collaborative agency practices in prime London.
By PrimeResi
‘A lot has changed over the last six months’: Savills slashes 2025’s house price growth forecast
But the five-year outlook for the mainstream market has been slightly upgraded.
By PrimeResi
‘We’re kicking ass’: Michael McHale & Sam Patterson of KIRE on rewriting the estate agency rulebook
'We realised that agents could become the glue that brings a community together': PrimeResi meets the founders of NW London’s hottest boutique property agency.
Top super-prime agent Lloyd launches off-market advisory firm
'Mr Mayfair's' new independent venture focuses on discreet sales & acquisitions across London’s most prestigious postcodes.
Standout sale at The OWO ‘underscores the enduring appeal of London’
‘One-of-a-kind’ £17.95mn residence sold in latest marquee deal at landmark Whitehall development.
Renovated A-list Cotswold farmhouse seeks £22.5mn
'Kitesbridge Farm is a landmark estate blending historic charm with modern architecture and top-tier design,' says UK Sotheby’s International Realty.
By PrimeResi
Super-prime design studio Elicyon lands in Singapore
Charu Gandhi's London-based firm has expanded its operations to support the delivery of top-end projects across Asia.
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