On the changing face of luxury property marketing

Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what’s coming next?

Morpheus unveils £9m garden-themed penthouse at Chelsea Waterfront

High-end design studio completes eye-catching project at Hutchison’s 11-acre riverfront scheme in SW10; marquee apartment, launched just in time for this year’s RHS Chelsea Flower Show, features a full-floor ‘garden room’ complete with bespoke hanging beds, drinks bar and a living wall…