'Bigger, better, costlier, and far more luxurious than we could possibly have imagined': Camilla Dell on the transformation of Prime Central London
The boss of buying agency Black Brick looks back at where we were in the year 2000, where we are now, and where PCL's property market is going next...
Camilla Dell is Managing Partner and Founder of one of London’s leading independent buying consultancies, Black Brick Property Solutions LLP, acting exclusively on behalf of buyers to source and acquire the right property on the most favourable terms. Based in the heart of Mayfair, Black Brick specialises in providing high quality value added services to private individuals, international buyers and corporate clients.
Prime London 25: Introducing a PrimeResi Special Report
The evolution of London's luxury property market, 2000-2025: Our 75-page report charts a truly transformative period for both the property market & the prime residential industry.
By PrimeResi
Seismic Shifts, 2000-2025: The global events that moved the needle on London’s prime property market
Cathy Hawker explores how the fluctuating fortunes of Prime Central London can be tied to major international economic events of the past 25 years.
By Cathy Hawker
Charted: The evolution of London’s prime property market, 2000-2025
Exclusive LonRes data reveal which parts of the capital’s prime property market have seen the most significant price growth over the last 25-years.
By PrimeResi
Companies in this article
Black BrickMost read
DDRE reveals 2026 sales figures; adds four new advisors
Persephone Rose, Helena Barnett-Lonergan, Ross Parker & Tommy Moore have joined Daniel Daggers' luxury brokerage.
By PrimeResi
Cadogan Place mansion changes hands in £35mn-plus deal
1810 townhouse was previously described as 'an archetypal London trophy home in the archetypal trophy location'.
High Court orders buyer to pay more than £3.4mn after London mansion deal collapses
Judge found developer acted reasonably in reselling £16.9mn trophy home after buyer twice failed to complete.
Independent buying agents launch invitation-only alliance
New network aims to promote higher standards and make it easier for consumers to find experienced buy-side advisers.
Mid-year deal review: 25 standout luxury property sales from H1 2026
PrimeResi's snapshot of eye-catching transactions from the first half of the year, from record-breaking mansions to trophy penthouses.
‘A genuine London icon’: Extraordinary Regent’s Park building offered with development potential
Originally built as a major visitor attraction, agents say The Diorama 'represents a truly generational opportunity' to create 'a private headquarters, cultural destination, world-class residence or legacy…
By PrimeResi
American & Gulf buyers are ‘dominating’ the PCL market this year
'All the biggest deals over the last six months have been to either wealthy American or Gulf families,' says Beauchamp Estates, with US HNWIs behind nearly a third of Mayfair sales above £5mn in 2026…
By PrimeResi
In Pictures: Touring a brand-new townhouse opposite Harrods, asking £14.4mn
Agents are marketing the first of five newly completed freehold homes on Lancelot Place; PrimeResi took a look around.
‘The product has to work harder than ever’: Dean Main on developing, managing & future-proofing super-prime homes
The Rhodium and Henigman boss gives PrimeResi the inside track on how top-end demand is shifting in London - and reveals what separates the very best schemes from the rest.
‘One of the most beautiful houses in Oxfordshire’: ‘Bohemian sanctuary’ with romantic roots seeks £14.25mn
Newington House was built in the style of an Italian Palazzo, and later became something of a hub for literary high society.
By PrimeResi
LATEST ARTICLES
Global super-prime market rebounds, with London back in the mix
Knight Frank tracked 636 US$10mn-plus resi deals worth US$11.4bn in Q1, with London climbing to fourth globally by deal volume as Dubai, Hong Kong and New York led the strongest quarter in a year.
Listen: Coutts’ Head of Lending in conversation with Knight Frank’s Tom Bill
Property consultancy's latest podcast episode delves into how the ultra-wealthy are navigating a summer of tax speculation.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
RIBA names new President
Jay Morton of Bell Phillips Architects will take the reins from Chris Williamson next year.
By PrimeResi
In Pictures: ‘Iconic’ Georgian townhouse in Bath seeks £2.75mn
Designed by John Wood the Elder, No.1 The Circus is being sold alongside a rather fine selection of interiors pieces.
By PrimeResi