Main image: The forthcoming Aston Martin Residences in Miami
Aston Martin rolls out luxury residences in Miami
Real estate "is a natural extension of the Aston Martin brand"
Branded Developments: The impact of branding on luxury residential developments
A snazzy address or pithy postcode is just not enough: The most successful new luxury developments are creating entire brand experiences, not just homes, for HNW buyers.
By Prime Resi
In Pictures: Aston Martin-branded penthouses promise ‘the next level of luxury’
Three-quarters of G&G's Aston Martin Residences in Miami have been sold so far; now the Signature Collection of marquee penthouse apartments has been launched...
By PrimeResi
Emaar sets up shop in Harrods to sell the “Riviera of the Middle East”
Dubai-based mega-developer Emaar Properties, the firm behind the world’s incumbent tallest building, Burj Khalifa, has teamed up with Harrods Estates to promote its latest project: Dubai Creek Harbour,…
By Prime Resi
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Grade I Belgravia mansion goes for £35mn
Biggest house deal officially filed so far this year revealed.
Trio of agents appointed to lead sales at REDD’s One Palace Green
Super-prime resi scheme overlooking Kensington Palace Gardens is set to complete this summer, delivering a collection of top-end apartments priced from £15mn.
St John’s Wood Square marches towards launch, hitting major construction milestone
The former barracks site in NW London is being transformed into a 120-home super-prime scheme by a team led by Sir George Iacobescu.
Knight Frank doubles down on super-prime lettings amid ‘surging’ top-end demand
Agency appoints new Co-Head of Super Prime Lettings for PCL as globally mobile UHNWIs continue to drive activity above £5,000 per week.
Knight Frank in fresh New York push with luxury brokerage tie-up
Big-brand property consultancy declares a 'major milestone' for the business as it signs a new partnership in the Big Apple.
By PrimeResi
Deal sealed on £20.5mn duplex at Knightsbridge Gate
Buyers returned to the heritage-led boutique development after looking at competing super-prime projects across Prime Central London.
London Square gathers top design names for Milan debrief at new Mayfair HQ
The Aldar-owned developer has ramped up its presence in PCL with a luxurious new Bruton Place base.
Top-end brokerage tests auction route with Grosvenor Square penthouse
Mayfair duplex once asking £22mn returns with an £11.5mn opening bid via a rarely used super-prime sales process.
Forbes Global Properties launches UK brokerage with boutique PCL agency tie-up
Prime London stalwart Martin Bikhit to lead new venture targeting £10mn-plus homes.
‘Truly best-in-class’ Eaton Place trophy seeks £37.95mn
Agents are billing this Belgravia behemoth as the 'pinnacle of London luxury living'.
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Annual rundown of Britain’s richest families and individuals puts combined wealth at £784bn - up slightly on last year - but shows more UHNWIs are now based overseas.
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By PrimeResi
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Interview: Sophie Jones of We Stay on the rise of luxury short lets
PCL agent-turned-hospitality entrepreneur discusses changing rental patterns and why more prime agencies are moving into the flexible accommodation arena.