Marketing Primer: As people and places change, so property brands need to evolve too
Branding expert Mark Davis explains how to keep a development relevant when its surroundings are being fundamentally redefined...
Marketing Primer: How to write compelling property descriptions
Arabella Youens asks some top marketeers to share their tips on attracting the attentions of the easily-distracted...
On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed;
The sky’s the limit: Could drones change the way we buy and sell property?
Sophie Henwood & Navpreet Atwal look at how drone technology is currently being used in the property sector, the key rules and regulations to follow, and the implications for those involved in the buying…