A snazzy address or pithy postcode is just not enough: The most successful new luxury developments are creating entire brand experiences, not just homes, for HNW buyers.
How does a developer successfully choose, commission and install artwork? Can the right pieces significantly enhance saleability? What are the tangible benefits for the wider art scene?
Interior design show Decorex - which moves to Syon Park this year - has been rounding up the design trendsters on social media to come up with a list, the #Decorex100, of "the top 100 interior design…