Main image: This double-fronted house on Holland Villas Road has a whopping 7,380 square feet of internal space (Knight Frank, POA)
Exploring a 'big shift' in London's super-prime market
Knight Frank's Daniel Daggers has noticed a new pattern in the capital's £10m+ property sector this year...

Daniel is recognised as one of London’s leading agents. With a career spanning over 19 years, his professionalism and insight have earned him the trust of clients across the globe. His outstanding reputation is built on discretion, passion and an ability to build strong, long term relationships with industry leaders and clients alike. Daniel’s renowned expertise, creativity and ability to make things happen has made him one of Knight Frank’s top selling agents.
London’s super-prime market ‘changes direction’ as sales slow from a surge to a trickle
A flurry of £10m+ transactions in Q1 has been brought to an abrupt halt by Covid-19, reports Knight Frank, although "buyer interest remains strong pending the market reopening".
By PrimeResi
London’s super-prime market stabilises as ‘pent-up demand’ underpins deal numbers
There's 'renewed vigour' at the very top of the market, with £10m+ pricing bottoming out at the start of this year, says Knight Frank - but values and volumes are unlikely to rise much in the short term.
By PrimeResi
Why US buyers are eyeing up London’s super-prime properties
The often-overlooked lifestyle play is a key reason why North American HNWIs have accounted for close to £250m of deals in the past two months, notes Knight Frank's super-prime specialist Daniel Daggers...
Companies in this article
Knight FrankMost read
Homes of the Rich & Famous: Celebrity-owned properties sell twice as fast as ‘normal’ listings
An A-list occupant can generate a huge buzz for a new instruction, reports Beauchamp Estates, but the effect on the property's value is less obvious.
By PrimeResi
Chestertons bolsters London super-prime lettings team
Big-brand estate agency eyes 'strategic growth' in top-end rental sector with new Head of Super Prime Lettings.
By PrimeResi
Super-prime North London mansion frozen in international fraud probe
Luxury Avenue Road residence, City office block and West End flats among £130mn of London property identified in crackdown on alleged global fraud operation.
By PrimeResi
Stamp Duty ‘should be abolished as part of a wholesale reform of property taxation’
'SDLT certainly should not be increased,' declares an in-depth new report by the Institute for Fiscal Studies, and 'a well-designed tax system would have no place for SDLT at all.'
By PrimeResi
Wilfords brings in new Kensington & Chelsea sales boss
Independent agency boosts team and gears up for another office launch later this year.
Former Property Vision advisor launches Home Counties buying agency
Eddie Ruggles-Brise has set up an indie agency.
By PrimeResi
Luxury agency sells brace of storied PCL penthouses
Beauchamp Estates confirms sales of Belgravia and Marylebone apartments once home to Christine McVie and Mick Jagger, as part of a £100mn run of deals.
Exploring the £4bn makeover that’s pushed Mayfair ‘back up to the top of the Monopoly board’
Luxury property developers & great estates are pouring millions into public realm improvements in Mayfair - making the historic area 'central London's third-biggest regeneration zone.'
By PrimeResi
Innovo lines up debut London resi play opposite Lord’s
First outing for UK arm of Middle Eastern luxury property giant to deliver 89 new homes in collaboration with a 'best-in-class' design team.
Top-end buyers hit pause as Budget fears stall £5mn+ deals
Transactions at the upper end of the Prime London market were down by over 40% last month, reports LonRes, as the start of the autumn selling season falls flat.
LATEST ARTICLES
Market Snapshot: Prime London, Q3 2025
Three key charts reveal what's happening on the ground ahead of a critical period for the capital's property market.
Landmark flooding guidance outlines growing risks & responsibilities for property pros
The RICS has published a 'comprehensive overview' of flooding & its implications for property professionals at the same time as the government releases an 'action plan' to help protect more homes from…
By PrimeResi
Savills installs new Wimbledon chief
Stewart Harrison was previously Head of Sales for John D Wood in Wandsworth.
By PrimeResi
London’s resi planning rules ‘set to be eased under emergency provisions’
Mayor Sadiq Khan & Housing Minister Steve Reed are said to be discussing a temporary relaxation of regulations in the capital.
By PrimeResi
Hamptons partners with Cyprus agency
Pafilia is the largest private property developer in Cyprus.
By PrimeResi