Main image: This double-fronted house on Holland Villas Road has a whopping 7,380 square feet of internal space (Knight Frank, POA)
Exploring a 'big shift' in London's super-prime market
Knight Frank's Daniel Daggers has noticed a new pattern in the capital's £10m+ property sector this year...

Daniel is recognised as one of London’s leading agents. With a career spanning over 19 years, his professionalism and insight have earned him the trust of clients across the globe. His outstanding reputation is built on discretion, passion and an ability to build strong, long term relationships with industry leaders and clients alike. Daniel’s renowned expertise, creativity and ability to make things happen has made him one of Knight Frank’s top selling agents.
London’s super-prime market ‘changes direction’ as sales slow from a surge to a trickle
A flurry of £10m+ transactions in Q1 has been brought to an abrupt halt by Covid-19, reports Knight Frank, although "buyer interest remains strong pending the market reopening".
By PrimeResi
London’s super-prime market stabilises as ‘pent-up demand’ underpins deal numbers
There's 'renewed vigour' at the very top of the market, with £10m+ pricing bottoming out at the start of this year, says Knight Frank - but values and volumes are unlikely to rise much in the short term.
By PrimeResi
Why US buyers are eyeing up London’s super-prime properties
The often-overlooked lifestyle play is a key reason why North American HNWIs have accounted for close to £250m of deals in the past two months, notes Knight Frank's super-prime specialist Daniel Daggers...
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Boutique private office appoints Beauchamp’s Finch to lead property division
Paul Finch has joined Liberty Rock after nearly 20 years with super-prime agency Beauchamp Estates.
By PrimeResi
In Memoriam: London estate agency legend Tim Maskell, 1938-2025
'Tim’s legacy in the property market continues,' says Maskells' MD.
By PrimeResi
Rise of the Broker: How the business of prime London agency has changed since 2000
Alexandra Goss charts the changing face of luxury property agency over the last 25 years, from the mainstreaming of buying agents & the introduction of private offices, to the rise of independent brokers.
Knight Frank announces new Henley office head
Nick Warner will hand the reins to Matt Davies next month.
By PrimeResi
London Square readies new boutique scheme in Brook Green
The developer picked up the former school site as part of its major acquisition spree last year.
Savills flags ‘historic value’ across prime London & regional markets
Some wealthy buyers 'seize opportunity' as property prices fall.
By PrimeResi
Strutt & Parker installs new Managing Director & Head of Marketing
Gary Higgins & Tamerah Couchman have been recruited to lead the BNP Paribas-owned property firm through its 'next phase of growth'.
By PrimeResi
Savills swoops on central London heritage planning consultancy
Real estate giant bolsters heritage-led planning and design capabilities with Citydesigner acquisition.
By PrimeResi
Starboard! Ollie Marshall on wealth, Reform & what’s next for Prime Central London
The political tide is turning & savvy buyers may only have a limited window to capitalise on a heavily discounted market, explains Prime Purchase director Ollie Marshall.
Jo Eccles: Competitive bidding is taking buyers by surprise
Purchasers may think they hold all the cards right now, but heavily reduced prices are sparking bidding wars across PCL, reports top acquisition specialist.
By Jo Eccles
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