Short-term rental phenomenon Airbnb is reportedly plotting a move into the luxury market, with a brand new offering focusing on “mega-homes, mansions and penthouses”.
According to Bloomberg, the nine-year-old San Fran-based tech giant is looking to test out the new service, referred to internally as “Airbnb Lux”, in a few key markets towards the end of the year.
Listings will apparently be inspected to make sure they are worthy of the new tier, which will be pitched well above the existing “Airbnb Select” category.
The move follows the firm’s recent acquisition of Canadian listing site Luxury Retreats, which has around 4,000 short-term vacation and rental properties on its books.
Airbnb declined to comment.