AI is not a mind reader: A buying agent on the importance of instinct
Algorithms can filter listings, but they can’t read hesitation, navigate emotion or negotiate an off-market deal, says Katie Neale.
What to read next
The changing landscape of London’s property market: A strategic outlook from a buying agent’s perspective
Hannah Aykroyd explains how economic trends, political shifts & evolving buyer behaviours are transforming the prime market as we know it.
Mark Wells: AI is the future of property search, so why are the major portals holding back?
Algorithms can easily improve the process of finding the perfect home, says the boss of off-market platform Invisible Homes, so why would the big players leave an open goal like this?
Camilla Dell: Why both buyers & sellers should be wary of agents pushing social media
Champagne-fuelled launch parties and Instagram likes are unlikely to deliver real results in PCL's increasingly crowded marketplace, says buying agency boss...
Most read
Brokerage pulls off £48mn Belgravia hat-trick
Big-brand agency defies tough market conditions to complete three super-prime deals in as many weeks, as younger international wealth turns its attention to one of PCL’s traditional strongholds.
Luxury London developer falls into administration
Begbies Traynor appointed to boutique firm behind a number of top-end resi projects across the capital.
£500mn RBKC scheme ‘back on track’ after Ardmore collapse
Construction restarts on 462-home project under new main contractor as developer reports nearly £40mn of early off-plan sales.
Knight Frank bolsters London-based Turkish team
Two new recruits join as agency reports ‘significant’ flow of capital from Turkey into the new homes market.
Regent’s Park trophy home hits the market at £15mn
Grade I listed residence comes with views over the park and its famous boating lake - and towards one of the most expensive properties ever sold in the UK.
Deal sealed on £15mn Claudio Silvestrin-designed Hampstead villa
The near-8,000 sq ft LA-style residence, described as the ‘epitome of minimalist cool’, went to a European family relocating to London.
Zara billionaire picks up Marylebone rental block for £150mn
Amancio Ortega's Pontegadea has made a notable play in London's built-to-rent arena.
Super-prime fit-out specialist eyes £100mn turnover amid resi push
130-year-old firm behind interiors at The Peninsula and The Londoner expands residential offering with three of London’s most anticipated luxury schemes in the works.
Required Reading: Government rewrites planning rulebook
The revised National Planning Policy Framework has landed, heralding some significant changes to England's planning regime. Here's what prime resi professionals need to know...
In Pictures: 19th-century Notting Hill dairy reborn as boutique resi scheme
Echlin delivers a 'deliberately restrained' take on warehouse living at Black Treacle’s new eight-unit development near Queensway.
LATEST ARTICLES
Major agency reins in long-range PCL forecast
Strutts now expects cumulative growth of just 4.4% by 2030 - down from 9%-12% at the start of the year - but sees downward pressure easing in 2027.
‘The buyers haven’t disappeared’: Glentree boss on where Prime London is now – and what comes next
Veteran agent Trevor Abrahmsohn surveys a landscape of falling PCL values, increasingly cautious buyers and eye-watering super-prime rents, but sees reasons for optimism in some areas - and shares the…
Reality check: will ‘mansion tax police’ really be inspecting homes?
There are significant issues with the roll-out of the incoming High Value Council Tax Surcharge, but recent headlines seem a bit excitable.
RBKC vs Westminster: What do the latest ONS numbers really tell us about PCL?
Westminster prices are apparently down by a quarter and RBKC by 15% - but the detail tells a rather more nuanced story.
Berkeley teams up with Rise Art for Camden Goods Yard showcase
Online gallery collaboration 'explores how art can be integrated into the context of a home, responding directly to its architecture and neighbourhood,' says curator.