AI is not a mind reader: A buying agent on the importance of instinct
Algorithms can filter listings, but they can’t read hesitation, navigate emotion or negotiate an off-market deal, says Katie Neale.
Kate Neale is a Buying Agent (London Super-Prime & Prime Markets) at Haringtons UK. Katie joined the team in 2025 after nearly a decade running her own buying agency, formerly of Garrington Property Finders and most recently DDRE, covering Prime and Super Prime markets in Central London and Northern Home Counties. Working as a trusted advisor to a broad range of private clients, including UHNW’s, family trusts and international investors. Katie began her career at the prestigious Sibyl Colefax & John Fowler as an interior designer and then moved into property working for JLL ( Jones Lang LaSalle) one of the world's largest commercial real estate services firms.
Vendors cite agent ‘likeability’ and local knowledge as top influencing factors
A survey of vendors has highlighted "likeability" as one of the key factors behind their choice of agent.
By Prime Resi
Portal Kombat: Another agent-owned property portal enters the fray
Would you believe it?
By Prime Resi
Companies in this article
HaringtonsMost read
Campions acquires boutique PCL agency Aston Chase
Estate agency group steps up expansion with addition of established Prime Central and North West London operator.
Knight Frank expands remit for van Straubenzee amid Middle East push
Private Office co-head to lead regional growth alongside global role
Luxury brokerage recruits two high-flying West London specialists
Euan Rollo was previously a Director at Savills in Notting Hill; Adam Andersson Broholm was a Partner with Knight Frank in Chiswick.
By PrimeResi
The Wealth Report 2026: ‘We are witnessing one of the most significant shifts in global wealth distribution in modern history’
Eight big themes, six key takeaways & a digest of super-rich numbers from Knight Frank's flagship research offering.
By PrimeResi
$550mn Monaco deal could set new global home sale record
Details surface around a transaction in the principality’s ultra-prime Mareterra enclave that would rank among the largest ever recorded.
Sales hit halfway mark at luxury Kensington scheme
Residence One says its Allen House project has 'consistently outperformed other schemes'
Savills reports flurry of £10mn-plus country deals
Agency tucks away £112mn worth of super-prime country piles as HNW buyers make their move.
Boutique agency lines up another Beaufort Gardens double building at £19.5mn
Working with Knight Frank, Maskells picks up trophy instruction near Harrods after marshalling similar sale last year.
In Pictures: Berkeley launches ‘jewel in the crown’ at King’s Road Park
Flagship phase of SW London regen scheme to deliver 143 apartments across two Foster + Partners-designed buildings.
Nearly 1,700 PCL homes relisted or repriced as sellers struggle to secure buyers
AgentWise analysis finds 790 Prime Central London homes back on the market and a further 893 with reduced asking prices; Marylebone, Kensington and Chelsea among the most affected areas.
LATEST ARTICLES
Chestertons reports 21% drop in London buyer enquiries
Uncertainty hits early-stage demand, says major agency, but deals still getting done; 'fairly sharp rebound' possible if rates settle.
In Pictures: 121-acre Victorian Surrey estate with cricketing pedigree asks £9.85mn
Designed by George Devey, the Grade II listed Sendholme comes with its own pitch and pavilion.
Forbes Global Properties names exclusive New York representative
Rebranded brokerage takes NYC role within global luxury real estate network.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Required Reading: The Renters’ Rights Act is (nearly) here
Next week marks the start of 'new age' for the private rented sector, says Jessica Tomlinson of Savills, as she walks us through what incoming legislation means for top-end tenants & landlords.