Agent warns buyers not to compromise on these four factors
‘It all comes down to what you can and can’t change,’ says Alex Woodleigh-Smith
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Broker lands stellar £18mn instruction in SW London
Grade I-listed Richmond observatory - now a super-prime residence - was originally built for George III to watch the transit of Venus.
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The £100k Mistake: A top buying agent on what prime property buyers need to know about AI
The real value of a good advisor is in judgement & knowledge of things beyond data, says Property Vision's Rob Fanshawe.
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Markets are pricing in multiple rate hikes, but where borrowing costs go next relies heavily on a single unpredictable geopolitical risk, explains Tom Bill.
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Bugatti badges $650mn Miami resi tower
Hypercar marque makes its first move into the US resi market with 183-home waterfront scheme.
Broker lands stellar £18mn instruction in SW London
Grade I-listed Richmond observatory - now a super-prime residence - was originally built for George III to watch the transit of Venus.
Savills names new head of resi development sales for Scotland
Jamie Adam tales over from Carole Mackie.
By PrimeResi