Advance to Mayfair: British buyers roll the dice on Prime Central London once again
For the first time in years, PCL feels less like a vault for absentee investors and more like an affordable, functioning housing market, writes buying agent Ollie Marshall.
What to read next
Picky buyers & patchwork performance: The state of Prime Central London in 2026
Fresh data and charts reveal differing fortunes across the capital’s luxury property heartlands - and offer some pointers as to what happens next.
Starboard! Ollie Marshall on wealth, Reform & what’s next for Prime Central London
The political tide is turning & savvy buyers may only have a limited window to capitalise on a heavily discounted market, explains Prime Purchase director Ollie Marshall.
The Gift Horse: Ollie Marshall on London’s ‘unbelievable’ opportunities for prime property buyers
Markets have become irrational and some remarkable homes are going for a song, reports top buying agent; the key is knowing how to capitalise, and where to look.
Most read
Knight Frank puts heavyweight duo at helm of London Private Office
Specialist division brings together the firm's 'most accomplished advisers' for UHNWIs.
Buyer swoops on ‘one of London’s most celebrated historic houses’
Architecture wins out over postcode as purchaser searching in Westminster exchanges on landmark mansion south of the river.
Guernsey’s biggest privately-owned estate seeks £65mn
The 80-acre Havilland Hall comes with a Regency mansion, a private 'village' and an array of leisure & business facilities.
Grosvenor Square penthouse finds buyer at nearly half its original asking price
Seven-day exchange follows more than three years of marketing for hefty Mayfair duplex.
£48mn price tag for Bryan O’Sullivan-designed penthouse at Chelsea Barracks
First Look: Inside one of the year’s biggest new-build launches.
Inside 1 Mayfair: Caudwell completes first residence at ultra-luxe scheme
Lavish show apartment dressed by New York designer Jamie Drake is pitched at £83.7mn.
Savills Private Office adds trio of HNW specialists in London & New York
Big-name appointments boost the firm's offering for the globe-trotting super-rich.
Guy Meacock: ‘These are the best conditions I have ever seen, from my side of the negotiating fence’
Seasoned agency boss on what's next for buyers in Prime Central London.
High-profile agency reopens SW3 sales operation
Chestertons has a dedicated Chelsea sales team for the first time in nine years.
Interview: Alexander Main on entrepreneurship, building a brokerage & getting PCL deals done
‘You can’t just wait for the market to come to you’: Agency founder talks HNW buyer trends, turning marketing spend into sales & why half his firm’s deals this year have involved another agent.
LATEST ARTICLES
King’s bank flags deeper discounts & dwindling options for prime London buyers
Coutts updates HNW clients on 'repricing opportunities', with some PCL heartlands now trading around 30% below peak.
Ex-Winkworth Director signs to broker network
Dominic Cocklin has been in the London estate agency game for the last 25 years.
New island Director for Spain Sotheby’s International Realty
Top-end agency claims 90% of Balearic Island buyers are international, with 80% of its transactions involving Brits or Germans.
Compass profits leap following Anywhere takeover
The New York-listd business owns the Christie's Real Estate and Sotheby's Real Estate broker brands.
Historic Marylebone townhouse heads to auction
Noteworthy freehold to go under the hammer after 25 years in the same family’s hands.