Average prime London rents fell by 1.9% during the fourth quarter of 2012, according to the latest research from Savills, leaving annual growth at 0.5%. But it's not as simple as all that...

A bit of a split between around the £1,500 pw mark, but no change overall for prime central London's rental values in November, says Knight Frank, leaving the annual change at +4.4%.

As the election charges closer and mortgage lending regulations take hold, renting is now the option of choice for many in prime central London, says Kay & Co's Martin Bikhit in a thorough analysis of…