A View from Russia: Are we seeing a bounceback in Prime Central London?
There may be less showmanship these days, but Russian buyers are still a major force in the market, reports Alisa Zotimova

Alisa Zotimova, the Russian born founder of AZ Real Estate, has over fifteen years of experience between Russia and the UK. Her Mayfair-based firm provides a bespoke consultancy service to primarily Russian speaking clients looking to invest in London and UK property, from trophy houses to commercial buildings and student accommodation blocks. Formerly with Cushman & Wakefield and JLL in Russia and the UK she was the top office agent in Moscow in 2006 and then headed the Russian Cross-Border Investment desk in London, followed by running C&W's Alliance Program across EMEA. In 2015 she advised CBRE Residential on launching its Russian Desk in London.
Could now be the time to buy in Prime Central London?
With applicant numbers and offers both on the rise, the appetite amongst potential buyers appears to be returning, says LonRes' research chief Marcus Dixon...
By Marcus Dixon
The spotlight is on Russian money, but don’t let the few spoil it for the many
As MPs prepare to debate new sanctions legislation in the Commons next week, acquisition specialist Alisa Zotimova summarises the current mood amongst Russian buyers in the capital, arguing that whilst…
London super-prime property sales are running 75% above the pre-pandemic level
London’s top-end housing market is continuing its strong run, says Savills, with more £5m+ sales going through so far this year than in any full year since 2015.
By PrimeResi
Companies in this article
AZ Real EstateMost read
‘About 50% of what I do is off-market’: Alex Christian of Savills Private Office on navigating London’s luxury property stratosphere
Discussing landmark deals, world-class developments & the vital role of discretion with one of the key players in super-prime real estate.
Manchester penthouse sets new price record
UK buyer shells out £3mn for marquee unit at Salboy's Viadux scheme in 'landmark' deal.
Rise of the Broker: How the business of prime London agency has changed since 2000
Alexandra Goss charts the changing face of luxury property agency over the last 25 years, from the mainstreaming of buying agents & the introduction of private offices, to the rise of independent brokers.
Strutt & Parker installs new Managing Director & Head of Marketing
Gary Higgins & Tamerah Couchman have been recruited to lead the BNP Paribas-owned property firm through its 'next phase of growth'.
By PrimeResi
London Square readies new boutique scheme in Brook Green
The developer picked up the former school site as part of its major acquisition spree last year.
In Pictures: Revamped Regent’s Park townhouse ‘redefines what it means to live in a period property’
Super-prime design firm Elicyon has transformed an historic Grade II listed building into a 'deeply personal' modern home for an international family.
‘A subtle but important shift’: How the South Bank became London’s prime new-build hub
Knight Frank's Head of Residential Development Research explores how a disruptive period of resi development activity has reshaped London's luxury property map.
Domestic buyers seizing unprecedented opportunities in Prime London, says agency
British purchasers now make up over 40% of Black Brick's client base, up from 25% last year.
‘Golden Age of UK property investment is over,’ claims top wealth manager
Today's home buyers 'lack the same opportunity to build wealth through housing' as previous generations, says Rathbones.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
LATEST ARTICLES
Labour leaves door open to wealth tax
Ambiguity fuels fresh concerns in the prime property sector ahead of the Autumn Budget.
Green light for ‘landmark’ redevelopment scheme in Chelsea
Transformation of one of the neighbourhood's 'most iconic sites' is due to deliver 24 luxury homes and a flagship retail space.
Creative Clerkenwell live-work space seeks £6mn
This warehouse turned recording studio turned luxury home is 'the very epitome of east London living', says Savills.
By PrimeResi
Winkworth franchisee expands with third London office
Sean Doyle has expanded his business in SE London.
By PrimeResi
Why the 2025 summer transfer window could spell big wins for landlords
Many top footballers will be in the market for top-end residences over the coming weeks, flags Savills, but which locations & features are on the priority list?