Zoopla rolls out ‘real-time’ listings

Zoopla Property Group has launched its Real-Time Listings Service, which allows members to get properties up on ZPG sites within five minutes of them being updated on the agents’ system.

Zoopla SmartPhone_Highres-1To start with, the service has been launched with Property Software Group (PSG), kicking off with Alto; other PSG products – Jupix, CFP and Vebra Live – will be rolled out over the coming weeks. ZPG’s real-time offering has been in beta testing since January.

90% of listings updates published through the service so far have gone live in less than five minutes; 100% within six minutes.

Rightmove launched its real-time listing service a solid two years ago, and now claims that 40% of its properties go through the fast-stream.

Jon Notley, Commercial Director at Zoopla Property Group: “We are delighted to be launching our Real-Time Listings Service. In a world where consumers expect instant updates, this service offers our members the chance to stay ahead of the competition and ensure their listings go live within minutes of the instruction. We look forward to rolling this out over the coming months.”