Ranked: Festival towns by property price performance

Asking prices in Pilton have risen by 24% since 2010, says Jackson-Stops

As the Glastonbury hordes pack up their yurts for another year, the latest chapter in the never-ending hunt for property market headliners sees price inflation in festival towns compared and ranked…

All the UK’s festival locations that Jackson-Stops & Staff looked into for this bit or research – which stretches “festival” to include cheese rolling – have seen higher asking price growth than their county surrounds (percentages, based on Rightmove data).

Literary hub Hay-on-Wye tops the table with the highest percentage price premium (27%) compared to the surrounding county, while Pilton in Somerset, site of Glastonbury’s Worthy Farm, has seen property price growth to the tune of 24% since 2010 – equivalent to £101,510. Henley-On-Thames – home of rowing and rah-ing every July – has managed £232,080 in property price inflation over seven years, while the rather more sedate Glyndebourne has seen house prices scale up by £196,470 since 2010.

The Hay Festival site (photo by Marsha Arnold)
Festival Festival location County / unitary authority 7 year growth premium in festival location
(% points & £)
Hay Festival of Literature and the Arts Hay-On-Wye Powys 27%
Current average house price £387,081 £276,524
7 year price growth % 36% 9% £78,713
7 year price growth in £ £102,081 £23,368
Glyndebourne Festival Opera Glyndebourne East Sussex 15%
Current average house price £572,144 £407,688
7 year price growth % 52% 37% £87,272
7 year price growth in £ £196,468 £109,196
Henley Festival Henley-On- Thames Oxfordshire 14%
Current average house price £746,035 £479,335
7 year price growth % 45% 31% £119,991
7 year price growth in £ £232,076 £112,085
Leeds Festival Wetherby West Yorkshire 11%
Current average house price £406,235 £189,345
7 year price growth % 17% 6% £46,102
7 year price growth in £ £57,640 £11,538
Edinburgh Festival Edinburgh City Centre Edinburgh and Lothian 8%
Current average house price £444,750 £254,821
7 year price growth % 16% 8% £41,566
7 year price growth in £ £60,478 £18,912
V Festival Chelmsford Essex 8%
Current average house price £384,651 £389,149
7 year price growth % 50% 42% £12,651
7 year price growth in £ £128,251 £115,600
Reading Festival Reading Berkshire 7%
Current average house price £386,087 £499,748
7 year price growth % 53% 46% £25,259
7 year price growth in £ £133,258 £158,517
Cheltenham Literature Festival Cheltenham Gloucestershire 4%
Current average house price £364,687 £341,228
7 year price growth % 31% 27% £14,448
7 year price growth in £ £86,265 £71,817
Goodwood Festival of Speed Chichester West Sussex 2%
Current average house price £416,531 £427,489
7 year price growth % 34% 32% £2,391
7 year price growth £ £105,136 £102,745
Glastonbury Pilton Somerset 2%
Current average house price £528,306 £337,766
7 year price growth % 24% 22% £41,354
7 year price growth in £ £101,507 £60,153
Cooper’s Hill Cheese Rolling & Wake Brockworth Gloucestershire 2%
Current average house price £227,230 £341,228
7 year price growth % 29% 27% £20,998
7 year price growth in £ £50,819 £71,817

Nick Leeming, Chairman at Jackson-Stops & Staff: The UK’s love of festivals has never been higher, which is reflected in people’s desire to live in their vicinity, contributing to the house price growth premium shown in the data. The inward investment festival-goers bring to an area contributes to improved infrastructure and amenities, which all help add to the value of local homes. From musical to literary, food and action, festivals draw in huge crowds and are often an opportune time for would-be-sellers to capitalise on the associated hype. Aside from price growth, with record traffic passing through high streets and past estate agent windows, sellers would do well to consider marketing their home at this time of the year.

“Many homeowners use festivals as a way of drawing in extra income through holiday letting. Short term rental accommodation can attract a significant premium over these festival weekends with many owners either letting spare rooms out or decamping and offering the entire home to families.” 

Rightmove’s Commercial Director Miles Shipside: “We often see spikes in search activity for locations that lots of people are talking about at the time, be that for festivals, TV shows or films.  So marketing your property at a time when these spikes occur could mean you get more interest from potential buyers who may otherwise not have considered that area until they heard about it on TV or visited it to enjoy an event.”