Property Marketing Awards 2013: The Winners

It’s been a while since we’ve had a good old awards ceremony – at least a couple of weeks – but it was the turn of the mighty property marketing world to throw some high-fives last night at the 21st PMAs, held at BAFTA and anchored by former newscaster Andrea Catherwood.

Resi pretty much dominated proceedings. In fact, the resi category of Best Overall Marketing Campaign was so popular this year, that it had to be expanded into three separate sections; Brand Building, Restoration and Residential, UK & International.

Brand consultancy Heavenly were the big winners of the evening, picking up the coveted Victor Ludorum Award, along with Best Overall Marketing Campaign (Resi, UK & International) for some nifty work on Fitzroy Place. The Savills team were also in the gongs, taking home awards for Best Marketing Campaign (Resi Brand Building) and Best Research.

The heavyweight judging panel included Trevor Goodman (Estates Gazette), Kathrin Hersel of Almacantar, Nick Hughes of Knight Frank, Liz Peace CBE, Chief Executive of the British Property Federation, Tim Reid of TTA Property and Jane Rosier, Head of Marketing at the V&A Museum. Roger Southam, Master of the Worshipful Company of Chartered Surveyors, headed things up as Chair.

Roger Southam: “There can only be one Victor Ludorum, best in show if you will. The judges’ deliberations created a split on this and caused much debate.

“Eventually we concluded that one winner had managed to take a unique perspective in their campaign and combined with some magnificent photography. The combination of the idea and the concept enabled the judges to reconcile their differences and reach a decision.”

Here’s the full rundown of all the winners:

Best Overall Marketing Campaign – Residential Brand Building

Savills – Home & Glory

Best Overall Marketing Campaign – Residential Restoration

Urban Splash – Park Hill

Best Overall Marketing Campaign – Residential, UK & International

Heavenly for Exemplar– Fitzroy Place

Best Overall Marketing Campaign – Mixed Use Scheme

Show Media for Land Securities – Create Victoria

Best Corporate Website

dn & co for The Crown Estate – St James’s London

Online – Best Digital Campaign

CaB Studios for GBR Phoenix Beard/CBRE – Don’t Make Us Do It – Sapphire House

Corporate – Property Adviser or Property Company

Siren Design – Global Switch rebrand

Research

Savills for Savills Talks

Public Sector and Regeneration

Philosophy for Catalyst – Portobello Square

In-house Marketing Team

Urban Splash

Independent Design, Marketing, Advertising or PR Agency

dn & co

The Victor Ludorum Award

Heavenly

Best Overall Marketing Campaign – Out of Town Offices and Industrial

Rubric – White Hart Works

Best Overall Marketing Campaign – Offices

Bandstand for Land Securities – 123 Victoria Street, SW1

Best Overall Marketing Campaign – Retail and Leisure

Westfield – I Was There, the London 2012 Sponsorship campaign

Money raised from the awards goes towards the Livery Company’s Apprenticeship scheme, The Chartered Surveyors’ Training Trust. Established in the early eighties it has helped hundreds of disadvantaged young people get a start in a career in property.
propertymarketingawards.co.uk