It’s been a while since we’ve had a good old awards ceremony – at least a couple of weeks – but it was the turn of the mighty property marketing world to throw some high-fives last night at the 21st PMAs, held at BAFTA and anchored by former newscaster Andrea Catherwood.
Resi pretty much dominated proceedings. In fact, the resi category of Best Overall Marketing Campaign was so popular this year, that it had to be expanded into three separate sections; Brand Building, Restoration and Residential, UK & International.
Brand consultancy Heavenly were the big winners of the evening, picking up the coveted Victor Ludorum Award, along with Best Overall Marketing Campaign (Resi, UK & International) for some nifty work on Fitzroy Place. The Savills team were also in the gongs, taking home awards for Best Marketing Campaign (Resi Brand Building) and Best Research.
The heavyweight judging panel included Trevor Goodman (Estates Gazette), Kathrin Hersel of Almacantar, Nick Hughes of Knight Frank, Liz Peace CBE, Chief Executive of the British Property Federation, Tim Reid of TTA Property and Jane Rosier, Head of Marketing at the V&A Museum. Roger Southam, Master of the Worshipful Company of Chartered Surveyors, headed things up as Chair.
Roger Southam: “There can only be one Victor Ludorum, best in show if you will. The judges’ deliberations created a split on this and caused much debate.
“Eventually we concluded that one winner had managed to take a unique perspective in their campaign and combined with some magnificent photography. The combination of the idea and the concept enabled the judges to reconcile their differences and reach a decision.”
Here’s the full rundown of all the winners:
Best Overall Marketing Campaign – Residential Brand Building
Savills – Home & Glory
Best Overall Marketing Campaign – Residential Restoration
Urban Splash – Park Hill
Best Overall Marketing Campaign – Residential, UK & International
Heavenly for Exemplar– Fitzroy Place
Best Overall Marketing Campaign – Mixed Use Scheme
Show Media for Land Securities – Create Victoria
Best Corporate Website
dn & co for The Crown Estate – St James’s London
Online – Best Digital Campaign
CaB Studios for GBR Phoenix Beard/CBRE – Don’t Make Us Do It – Sapphire House
Corporate – Property Adviser or Property Company
Siren Design – Global Switch rebrand
Savills for Savills Talks
Public Sector and Regeneration
Philosophy for Catalyst – Portobello Square
In-house Marketing Team
Independent Design, Marketing, Advertising or PR Agency
dn & co
The Victor Ludorum Award
Best Overall Marketing Campaign – Out of Town Offices and Industrial
Rubric – White Hart Works
Best Overall Marketing Campaign – Offices
Bandstand for Land Securities – 123 Victoria Street, SW1
Best Overall Marketing Campaign – Retail and Leisure
Westfield – I Was There, the London 2012 Sponsorship campaign